B2B Articles - September 22, 2013
Product pages for eCommerce and within websites can rank in standard web search, but there is an alternative and additional way to gain search visibility for products. Ecommerce businesses should explore the Google product feed, which is a datasource of all your product meta data stripped from your website.
Not only Google, but Bing also always retail businesses to submit products to participate in blended search results. For Google, products can be submitted through it's Merchant Center. You may submit product content to Google's Merchant Center using various means, including via it's APIs. In order to submit products, a business will first need to register with Google's Merchant Center and agree to it's terms, even if it also has a Google Account.
The key to Google's product feed is to add enough information to make your products more specific and useful to user searches than tradition website listings. Ensure to add enough information for very specific searches.
Remember: optimization overview
Make sure you optimize your product titles and descriptions by providing clear and relevant names. This will help to maximize search visibility. Using SEO best-practices, you should write about your products employing keywords that your customers would look for.
SOURCES: https://support.google.com/merchants/answer/
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