Using Twitter for B2B marketing

Twitter is a hybrid between a blog and a social network. This "micro-blogging" website offers an API enabling web designers and developers to extend Twitter's services into an array of mobile apps, web apps and websites. This micro-blogging service allows users to publish and explore text-based messages of up to 140 characters, known as "tweets," which may also include links. Recently Twitter has enabled image attachments and media, along with new message layouts. The limitation on characters has spawned broad creativity, and proves that limitations can actually be a catalyst for creative thinking. Below, are a few high-level tips on using Twitter for B2B online marketing.

Tips on using Twitter for B2B marketing

1. Tweet often - Create a schedule if you don't plan on being on the service frequently and make sure you participate regularly in order to have an effect. 
2. Encourage followers - Don't keep your Twitter feed hidden. Try to encourage conversation and build a following.
3. Don't be a salesperson, share things that interest users - If you simply use Twitter to push promotions, you will not get the most out of Twitter or social media.
4. Observe activity and respond - Pay attention to what your followers and the larger community share of yours. Work hard to share items of interest and try to garner trust, engagement and retweets
5. Use hashtags to access broad keyword threads and find new community members
6. Integrate social channels - You may find success in referencing other social channels and building campaigns between them.
7. Hey @you! - Be conversational. Remember that Twitter is a community and participating is key to success.
8. Monitor and explore - Don't live in a bubble. Try to explore your industry and meet new people in the Twitterverse. Marketing on social media channels is a two-way street, which means you need to both speak and listen.  Twitter can also act as a great insights tool for marketing.