B2B Articles - September 07, 2013
Podcasts can be great marketing tools for both B2C and B2B marketing depending on your product or service. Success with podcasts requires more than just being an ace with technical details. It requires a good concept, experience with producing and thinking deeply about what would be interesting for your users or prospects to watch.
Many companies still market themselves with blatant self-promotion or commercials. This approach is far less captivating than content which is inherently helpful, non-sales-y or entertaining. Below are three categories of podcasts that tend to perform far better than your run-of-the-mill commercial. The best part is that many great podcasts are shared by users and prospects simply because they are appealing or useful. This "Inbound" approach to marketing may be more challenging from a creative perspective, but the return can be far better for your brand, brand-trust and cuts down on advertising costs. This is also very true for blogging for social media and SEO for business. Don't just self-promote... it's not that interest... consider your readers or viewers, and make something that is a bit more broadly appealing.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
New York Agency
B2B marketing
B2B Content
Demand generation agency
Digital Marketing
Account-Based Marketing
ABM for SaaS
ABM for energy
Demand generation campaigns
Industry marketing
Privacy Policy
First-party data marketing
SaaS marketing
SEO for B2B
IoT Marketing
B2B Marketing for IoT Companies
HubSpot Agency
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
ABM for AI companies
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.