Podcasts can be great marketing tools for both B2C and B2B marketing depending on your product or service. Success with podcasts requires more than just being an ace with technical details. It requires a good concept, experience with producing and thinking deeply about what would be interesting for your users or prospects to watch.
Many companies still market themselves with blatant self-promotion or commercials. This approach is far less captivating than content which is inherently helpful, non-sales-y or entertaining. Below are three categories of podcasts that tend to perform far better than your run-of-the-mill commercial. The best part is that many great podcasts are shared by users and prospects simply because they are appealing or useful. This "Inbound" approach to marketing may be more challenging from a creative perspective, but the return can be far better for your brand, brand-trust and cuts down on advertising costs. This is also very true for blogging for social media and SEO for business. Don't just self-promote... it's not that interest... consider your readers or viewers, and make something that is a bit more broadly appealing.
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