Writing Tips for Social Media Advertising

Unfortunately, success is not always measured by how much effort you put into a project. This is especially true in the realm of social media, with amassing a loyal following and creating customers. But oddly enough, it’s not all about having superb writing skills, either. It’s about hitting that exact niche that gets people talking and sharing what your company has to say. And as such, there are a few tips to boost the writing skills that will hopefully increase both followers and customers.

Be Highly Adaptive

Change and improvement are at the heart of social media. Being able to stay on your feet and adapt to the ever-changing landscape is an integral part of successful social media marketing. One of the many issues digital marketers had to get used to (and probably still are) is the idea that there is so much content on the web that potential customers have a few, brief seconds to spend looking at your advertisement, and then it’s on to the next entertaining piece. Tailoring the language in which the ad is presented is another essential component. Skip technical jargon and instead use language that is colloquial and relatable to your audience. There’s also no need to present the product or service you are advertising using sales-speak; instead, it has been found better to ask for things only after giving the audience sufficient information and entertainment.

KISS – Keep It Simple, Stupid

In college, you may have learned how to turn the most minuscule amount of information into a 30-page paper. Unfortunately, this skill will not serve you well in social media advertising. As stated in the previous paragraph, there is constant stimulation bombarding the audience you want to attract. Much like the skill it takes to turn a small amount of information into a larger product, so turning a large amount of information into a short, concise, 140-character to four-paragraph block of pertinent information also takes both extensive practice and brainstorming.

Relevant News Tie-Ins

If possible, tying in your product or service to specific newsworthy content will more than likely ensure a greater number of hits and shares. Newsworthy content can range from current events to consumer-based news. Relevancy of the product or service to the news item is incredibly important, however; don’t try to force it. Otherwise, your social media content can come across as spam-like or apathetic.

Keep Your Audience’s Attention

Relaying information about a company’s products or services is well and good, but it takes a bit of practice to find a “voice” that connects with your audience. It’s a no-brainer that posts, tweets, and photos that are clever, funny, or ingenious make the most successful rounds around the internet. Intersperse relevant information with witticisms and your follower amount may easily start expanding.

Formatting

Have you ever heard of the internet term “tl;dr”? It stands for “too long; didn’t read.” When information is presented to an audience that has too much bulky text or not enough paragraph breaks, they will be much less likely to read the information, as well as read it thoroughly, maybe missing pertinent information that you wanted your audience to understand.

Shareability

Ultimately, the success of your social media platform should consist of the ease of information delivery and how shareable the content is. Does it succeed in its intended purpose? Does it get your audience to sign up, participate, click where you want them to click, leave a comment, subscribe, or share on their own social media platform? If it doesn’t, you may need an overhaul in how your content is being delivered. With a little bit of practice, finding the right formula will engage your audience and help it grow.

Related: Optimizing websites for PR