Why are landing pages important for lead generation? Most business people view no more than one web page after clicking an advertisement online. Usually, if a prospect doesn't like what they immediately see, they click away. For this reason, B2B marketing teams need to be familiar with landing page...
Marketing across multiple social media platforms can be a chore to keep up with, but when used correctly, it can be an asset to gaining website views and building an audience. Instagram, for example, requires a bit of know-how to ensure that an account doesn’t run stagnant and useless....
Many start-ups face enormous pressure to succeed. This pressure causes many start-ups to adopt bad marketing practices, as they try to drive short-term sales, website traffic and build subscribers. At concern here is the adoption of bad practices like buying links, buying followers, joining link...
If your blog's purpose is to build visibility for your brand or organization, then it may be smart to use a pinging service to notify search engines and other websites when new content is available. Examples of ping services: Ping-o-matic blogsearch.google.com/ping Feed Shark pingoat.net...
Destination organizations are challenged with providing great information online in an era of information overload. In addition to providing great information, destination websites are also charged with demand generation, driving traffic to partners, engagement and capturing interested users....
Wordpress is the most popular CMS on the planet. It is a great platform for small businesses, as well as enterprises. For enterprises, Wordpress is a great system for building blogs and websites on a tight deadline. There are numerous benefits to WordPress, beyond rapid web development, to justify...
As we begin the year, a couple of trends stand out that marketers should consider in their practices. By now, it is fairly obvious (maybe cliché) to say that marketing is undergoing a constant state of disruption, but it is true. Taking note of evolutions in technology, practices, and user behavior...
Sure, Facebook is a social network used commonly for ranting, raving and sharing vacation photos. Facebook is also a platform. Web developers can build applications within the Facebook environment or that use Facebook data within external applications or websites. Facebook applications can be found...
Marketers often use key performance indicators (KPIs) to measure the effectiveness of their efforts. KPIs are metrics that help analyze and report on website and marketing campaign performance. Leads and sales are deep KPIs that also demonstrate a return on investment. When determining whether you...
There are numerous benefits to Wordpress as a website content management system. At Ironpaper, we work hard to understand the needs of an enterprise in order to make a content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the platform....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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