Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate.
But what if there’s an alternative? What if you build your own talent pool? One often overlooked opportunity lies in leveraging HubSpot not just as a marketing and sales tool but also as an Applicant Tracking System (ATS) and employer marketing tool. This approach can optimize HubSpot usage, reduce the need for disparate systems, and provide a holistic view of contacts—whether they are candidates or prospects while superpowering your talent team with a suite of marketing, sales, and automation tools.
In some B2B companies, there is an overlap between candidates and sales prospects. Using HubSpot as an ATS allows for maintaining a single database for all interactions. This not only simplifies data management but also ensures that no valuable contact information is lost or siloed in different systems.
Traditional ATS solutions focus primarily on recruitment processes. HubSpot, on the other hand, offers a suite of tools designed to enhance marketing and sales efforts. These tools can be repurposed to improve recruitment strategy. Here are a few examples:
Consolidating recruitment activities within HubSpot eliminates the need for multiple contact databases. This reduces costs, minimizes training requirements, and streamlines workflow. Moreover, having all information in one place enhances cross-departmental collaboration, ensuring that both HR and operations teams are aligned and informed.
HubSpot’s workflows can automate various stages of the hiring process. From sending acknowledgment emails upon application receipt to scheduling interviews and sending follow-up surveys, automation ensures a consistent candidate experience while freeing up the team’s time for more strategic activities.
Just as with sales prospects, HubSpot’s CRM features can be used to track interactions with candidates. Maintaining detailed records of communications, applications, and interview feedback provides a holistic view, enabling more personalized interactions and helping build stronger relationships with potential hires. It also shows you which content is getting the most engagement.
HubSpot’s robust analytics tools provide valuable insights into the recruitment process. Tracking key metrics such as time-to-hire, source of hire, and candidate drop-off points helps identify bottlenecks and optimize strategy, ensuring a more efficient and effective hiring process.
Integrating recruitment and operations processes within HubSpot fosters better collaboration across departments. When both teams have access to the same information, they can work together more effectively to identify opportunities and ensure a cohesive approach to relationship management.
HubSpot’s marketing automation allows personalized content to be delivered to candidates at different stages of the hiring process. For instance, industry insights, company updates, or relevant case studies can be shared, positioning the organization as a thought leader and desirable employer.
Beyond saving your company a significant amount of money in recruiting fees, leveraging HubSpot as an ATS and a candidate marketing tool offers numerous benefits for B2B leaders involved in operations. You’ll be able to:
Equipped with a tool that aligns the recruiting process with employer marketing, your talent team can focus more efforts on the hiring strategy and employ smarter execution. The growth of your team goes hand-in-hand with the growth of your business, and by leveraging HubSpot intelligently, you will create a scalable growth tool.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
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