How B2B Leaders Can Cut Recruiter Fees and Grow a Talent Pool Through HubSpot

Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate.  

But what if there’s an alternative? What if you build your own talent pool? One often overlooked opportunity lies in leveraging HubSpot not just as a marketing and sales tool but also as an Applicant Tracking System (ATS) and employer marketing tool. This approach can optimize HubSpot usage, reduce the need for disparate systems, and provide a holistic view of contacts—whether they are candidates or prospects while superpowering your talent team with a suite of marketing, sales, and automation tools. 

Why Use HubSpot as an ATS?

Unified Database for Candidates and Prospects

In some B2B companies, there is an overlap between candidates and sales prospects. Using HubSpot as an ATS allows for maintaining a single database for all interactions. This not only simplifies data management but also ensures that no valuable contact information is lost or siloed in different systems.

Enhanced Marketing and Sales Tools

Traditional ATS solutions focus primarily on recruitment processes. HubSpot, on the other hand, offers a suite of tools designed to enhance marketing and sales efforts. These tools can be repurposed to improve recruitment strategy. Here are a few examples: 

• Automating Candidate Outreach: HubSpot’s email automation can be used to send personalized messages to candidates, keeping them engaged throughout the hiring process.
• Performance Data: You will be able to see real-time data on how your recruiting efforts are working. You’ll be able to compare the candidate engagement and application rate by source to make data-driven decisions on how to spend your budget and your time.  
• Candidate Communications: Utilizing HubSpot’s tools can enable you to share branded informative content to keep your candidates engaged, such as recruitment newsletters, job descriptions, and company culture videos. You can align it with the stages in the interview process. You can even send surveys. 
• Candidate Scoring: Applying HubSpot's lead scoring system can rank candidates based on predefined, customizable criteria, ensuring efforts are focused on the most qualified individuals.
  
  
  

Reducing the Need for Multiple Systems

Consolidating recruitment activities within HubSpot eliminates the need for multiple contact databases. This reduces costs, minimizes training requirements, and streamlines workflow. Moreover, having all information in one place enhances cross-departmental collaboration, ensuring that both HR and operations teams are aligned and informed.

Optimizing the Use of HubSpot for Recruitment

Automating the Hiring Process

HubSpot’s workflows can automate various stages of the hiring process. From sending acknowledgment emails upon application receipt to scheduling interviews and sending follow-up surveys, automation ensures a consistent candidate experience while freeing up the team’s time for more strategic activities.

Leveraging a CRM for Candidate Relationship Management

Just as with sales prospects, HubSpot’s CRM features can be used to track interactions with candidates. Maintaining detailed records of communications, applications, and interview feedback provides a holistic view, enabling more personalized interactions and helping build stronger relationships with potential hires. It also shows you which content is getting the most engagement.

Utilizing Analytics for Better Decision-Making

HubSpot’s robust analytics tools provide valuable insights into the recruitment process. Tracking key metrics such as time-to-hire, source of hire, and candidate drop-off points helps identify bottlenecks and optimize strategy, ensuring a more efficient and effective hiring process.

Cross-Functional Collaboration

Integrating recruitment and operations processes within HubSpot fosters better collaboration across departments. When both teams have access to the same information, they can work together more effectively to identify opportunities and ensure a cohesive approach to relationship management.

Personalized Content Delivery

HubSpot’s marketing automation allows personalized content to be delivered to candidates at different stages of the hiring process. For instance, industry insights, company updates, or relevant case studies can be shared, positioning the organization as a thought leader and desirable employer. 

Takeaways

Beyond saving your company a significant amount of money in recruiting fees, leveraging HubSpot as an ATS and a candidate marketing tool offers numerous benefits for B2B leaders involved in operations. You’ll be able to: 

• Understand what is working and not working in your recruiting process and make data-backed decisions
• Grow your own talent pool
• Save time on administrative tasks 
• Improve your candidates’ experience 

Equipped with a tool that aligns the recruiting process with employer marketing, your talent team can focus more efforts on the hiring strategy and employ smarter execution. The growth of your team goes hand-in-hand with the growth of your business, and by leveraging HubSpot intelligently, you will create a scalable growth tool.