The marketing issues that cause IT companies to underperform. 

By Eddie Becker, Senior Content Specialist Every business and organization strives to be one of the first results to pop up in a Google search. Having that right mix of SEO optimization and site credibility is a marketer's dream. But a narrow focus on increasing organic traffic can take away from...

By Chantel Hall, Marketing Content Specialist The pandemic accelerated the need for digital transformations within companies. With that shift comes a wealth of digital marketing tools available to marketers. Eighty-eight percent of B2B organizations use analytics tools, 81% use social media tools,...

By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When written and utilized effectively, they can help you demonstrate what your value proposition looks like in...

By Chantel Hall, Marketing Content Specialist Reaching the right people with the right message at the right time is the foundation of all marketing efforts. The first piece — reaching the right people — requires an in-depth understanding of your buyers, their goals and pain points, and how they're...

By Steven Rafferty, Content Specialist Blogging is a great way to distribute content to your audience. It can help you build trust and authority with your readers, differentiate your brand from competitors, and establish thought leadership in your industry. But many marketers struggle to find the...

Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should continuously improve on to...

By Chantel Hall, Marketing Content Specialist Runners have a wide variety of goals depending on their chosen event and training methods, but most are seeking to improve their endurance, speed, or both. Many runners incorporate both distance training and sprinting into their training plans because...

By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If you’re used to writing autobiographical or product-focused content, it can be challenging to know...

By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to repurposing content, which allows articles and blogs to gain a further reach. As the digital marketing landscape...