B2B Articles

B2B Marketing Insights

digital marketing

B2B Lead Nurturing Tactics for Every Stage in the Funnel

By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is essential throughout the entire process, but the tone and context of your outreach to leads will change...

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digital marketing

Learn How to Convert Website Visitors with CTAs

By Chantel Hall, Marketing Content Specialist Many businesses focus on increasing the number of visitors to their website, but without any clear next steps for visitors to take, the higher number of visitors to your website won’t necessarily benefit your bottom line. Effective calls to action...

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Sales enablement

How to Build a Scalable Lead Qualification Process

By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become high-value customers. And with an average of only 2-5% of leads eventually converting to customers...

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SEO

How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all positions. Marketing has become a digital-focused,...

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Rethink Your Top-of-the-Funnel Marketing to Improve Lead Quality

By Chantel Hall, Marketing Content Specialist The top of the sales funnel is your first opportunity to connect with your target audience, and optimizing your top-of-the-funnel marketing content can help you turn those viewers into leads. A common mistake we see B2B marketers make at the top of the...

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How Ironpaper Creates a Supportive Culture for Parents

By Chantel Hall, Marketing Content Specialist Looking through Ironpaper employees’ calendars, it’s not uncommon to see blocks of time marked “School Dropoff” or “Naptime - no calls.” Fifty-two percent of working parents say that working makes it harder for them to be good parents, but Ironpaper is...

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marketing

Five Traits of Today’s Top Marketing Directors

By Matt Pilon, Content Specialist B2B marketing directors face unique challenges in their leadership roles at marketing and advertising agencies. They’re on the hook for managing strategy, relations and workflow for multiple clients, often in vastly different industries. They also manage – often...

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demand generation

Why Do My Leads Suck? 5 Benefits of an Agile Marketing Methodology

By Chantel Hall, Marketing Content Specialist, and Lauren Lyon, Senior Analyst and Research Writer In our “Why Do My Leads Suck?” series, we’ve covered a few different ways to address the quality of your leads: aligning your marketing and sales teams, changing how you define “good” and “bad” leads,...

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digital marketing

Why Do My Leads Suck? Your Lead Nurturing Isn’t Effective

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer The crucial step between attracting a lead and closing a deal is often misunderstood or ignored altogether: lead nurturing. Educating and connecting with leads while they’re still in the research and...

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Lead Generation

The Plague of Production: Why Marketing Teams Get Caught In The Production Trap

By Chris Brunau, Content Specialist Marketing teams who don’t adopt an agile marketing approach may find themselves falling into a production trap. Traditional marketing practices require a considerable amount of planning and production work up-front, and too often they are based on guesswork and...

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Marketing Opportunities for B2B IoT Companies

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