B2B Articles

B2B Marketing Insights

Lead Generation

Why Do My Leads Suck? Because You're Not Focusing on Qualified Leads

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer While marketing is the most powerful tool businesses have to attract qualified leads, smart marketers can also use it to keep leads that are a bad fit out of the sales funnel. Last week, we showed...

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4 Marketing Team Dysfunctions That Harm Performance

By Matt Pilon, Content Specialist Successful marketing teams today are more nimble and data-driven than ever before, launching minimum viable products and then utilizing performance data to tweak and optimize their strategies. This strategy is part of an agile marketing methodology, which can boost...

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Lead Generation

Why Do My Leads Suck? Because You Haven’t Defined “Good” Leads

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Before you can begin attracting better leads, you need to have a solid definition of what makes a lead “good.” Relying on salespeople to review and analyze every lead to determine if it’s worth...

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Lead Generation

Do Digital Events Help B2B Companies With Sales?

By Ross Lancaster, Content Specialist Think back to where you were two years ago at your B2B company. Chances are you were working at least some of the time in a “traditional” office space or building. Zoom or Teams calls probably weren’t the default mode of internal team communication, and you...

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Lead Generation

Why Do My Leads Suck? Because Sales and Marketing Aren’t Aligned to the Buyer

By Chantel Hall, Marketing Content Specialist and Lauren Lyons, Senior Analyst and Research Writer There are many reasons that bad leads find their way into your sales funnel, but a fundamental problem for many teams is that marketing and sales do not have a shared buyer definition. Without working...

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marketing

How Functional Silos Can Undermine Marketing Team Performance

By Scott Dame, Content Specialist Although their methodologies differ, marketing and sales teams share a fundamental objective: to increase revenue. It’s logical, then, that those teams would share information and align themselves strategically toward their common goals. Unfortunately, this isn’t...

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digital marketing

Do Chat Flows Work?

By Chantel Hall, Marketing Content Specialist The option to talk to a customer service agent (real or robotic) through a website chat function is growing in popularity with both businesses and buyers. But do they work? Or are they just a fad? The answer depends heavily on how you implement it. Chat...

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Lead Generation

Why Do My Leads Suck, and What Can I Do?

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Most salespeople are all too familiar with the experience of spending time working a lead only to realize they’re not a good fit. Their budget might be too small, their business might be the wrong...

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content marketing

Traditional Marketing Plans vs. Agile Marketing: Which Works Better?

By Chantel Hall, Marketing Content Specialist Agile software development is a popular methodology that prioritizes high-value features, frequent releases, and continual improvement over long development periods and full-scale releases. This methodology allows developers to quickly push their...

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SEO

What is the Difference Between a Marketing Plan and a Strategy?

By Chantel Hall, Marketing Content Specialist You may have seen the phrases “marketing strategy” and “marketing plan” used interchangeably, but they actually refer to two different essential marketing tools. Understanding the differences between a marketing plan and a marketing strategy will make...

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