By Chantel Hall, Marketing Content Specialist One of the most common pieces of content marketing advice given to businesses is to commit to consistent blogging - and for a good reason. It's an essential marketing activity for building awareness of your brand, educating your target market, and...
By Matt Pilon, Content Specialist Sales and marketing software has become table stakes for B2B companies, big and small, over the past two decades. Today, 85% of B2B marketers use a customer relationship management system (CRM), such as Salesforce, and 57% use a marketing automation platform, like...
By Shawn Smajstrla, Content Specialist Mood boards have a long tradition in interior decoration, photography, and wedding planning, but their utility has carried into the digital design space. This is particularly relevant for brands because websites have become the most valuable real estate they...
By Ross Lancaster, Content Specialist B2B professionals who once relied on in-person sales and marketing were forced to go fully digital for long periods when the COVID-19 pandemic took hold in early 2020. One effect of that digital shift that continues in 2021 despite the return of some in-person...
By Ross Lancaster, Content Specialist In B2B sales and marketing, trade shows have long been considered an ideal way to generate new leads and gain new business. Trade shows, regardless of industry or sales cycle length, allow companies to speak about and demonstrate their products and services,...
By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the marketing research process. It is the critical time when a marketing team defines the issue at hand, takes...
By Omar Sofradzija, Senior Content Specialist. Life is change. So is marketing. It almost goes without saying that evolution is key to any successful B2B organization. But that can mean endless things. Obviously, the technology and tactics shift over time. Learning should never end. And there are...
Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to hire in 2021. With the increasing availability of data, marketers have to evolve how they plan and...
B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company) to someone who purchases the product or service. No matter which term you use, content plays a...
Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients. To create effective content, your business must speak directly to a buyer's needs and pain points and include SEO best practices to increase the likelihood the content will rank well...