Webinars can be a great tactic to grow both sales and marketing campaigns. A business leader can use webinars at the top of the funnel to talk about industry challenges or in the middle of the funnel to shine a spotlight on the benefits the service or marketed product offers. 63% of B2B Marketers...
By Ross Lancaster, Content Specialist. Software companies do not necessarily need to create brand new content. When thinking about building out a content marketing strategy, keep in mind that repurposing content is an excellent tactic. It can also be a challenge to think about different types of...
By Ross Lancaster, Content Specialist Content marketing can be a powerful lead generation tool for software brands. A strong content strategy can help software businesses talk to potential buyers effectively and help convert leads to sales. Software companies may be hesitant to develop a complete...
The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to reduce IT support costs, improve ease of use through ongoing updates, and the ability to access tools...
By Emily Ferron, Content Director “Sales and marketing alignment” is a buzzy term, thanks in part to attention-grabbing statistics like these: Aligning sales and marketing can generate up to 208% more marketing revenue. Aligned sales and marketing teams can improve customer retention by 36% and...
Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% of B2B decision-makers start the buying process with a...
By Matt Pilon, Content Strategist and Lauren Lyons, Market Analyst and Research Writer For companies marketing B2B products and services, accurately defining likely or ideal buyers is an early but crucial step on the path to sales. A strong understanding of what makes a target buyer tick will help...
By Ross Lancaster, Content Specialist In 1986, Japanese business professors Hirotaka Takeuchi and Ikujiro Nonaka published “The New New Product Development Game” in the Harvard Business Review. The paper argued that traditional forms of product development — namely, the “Waterfall” method that...
Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving sales, and increasing conversions, it's not doing its job. Figuring out why your website is not...
Have you ever wondered what page you land on after clicking on an Instagram ad or a product demo request link? They’re called landing pages—the ultimate destination for all marketing campaigns. Think of it as the final pit stop in your marketing funnel—where visitors convert into leads and become a...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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