By Jeff Vining, Director of Research and Market Analysis “54% of B2B professionals watch webinars ever week” RingCentral Blog 2020-21 Due to the COVID-19 pandemic, everyone is somewhat familiar with registering, attending, and participating in online workshops, webinars, or virtual training...
By Ross Lancaster, Content Specialist The traditional paradigms of B2B demand generation are shifting rapidly. A new Ironpaper survey of 180 B2B decision-makers found that before COVID-19, 85% of B2B businesses relied on in-person events to drive demand, but less than 15% still considered trade...
By Jeff Vining, Director of Research and Market Analysis “New business applications jumped 24 percent in 2020, the biggest surge in history, and they remain at a much higher level than pre-crisis.” – Washington Post Industries and businesses change rapidly. Whether it is in the high-tech space,...
By Michelle Ashmun, Senior Market Analyst & Research Writer The trend of reduced business travel and in-person events continues, with the outlook of recovery being uncertain. Businesses need to compensate for the lost demand created during these events by changing their approach to sales and...
By Lauren Lyons, Market Analyst & Research Writer and Nora Leary, Growth Director Webinars are a great way to connect with your target audience, but you need the proper promotion and an understanding of best practices to achieve interest and engagement. 61% of B2B companies use webinars. -- 99...
Creating a new website or updating your existing site can seem like a daunting task. Partnering with the right developer, however, can make this process painless. Asking for referrals and reviewing the developer’s work are two crucial steps in the process, but it’s also essential to ask the right...
Account-based marketing (ABM) campaigns allow businesses to harness a more effective way to win accounts, optimize the sales process, and improve the buyer journey. Type in a simple Google search with the word "account-based marketing" or "ABM," and you will get tons of search results with studies...
By Lauren Lyons, Market Analyst and Research Writer There is an abundance of digital data in our world. While this makes for high amounts of Internet traffic and endless potential buyers, it also means it’s harder to reach the specific market you’re targeting. Account-based marketing (ABM) bridges...
By Brian Balboa, Content Specialist Having a B2B marketing team usually means you manage a diverse set of individuals, each with a unique set of personalities and skills. Managing them all isn’t always an easy task, but it can be. These five tips for managing marketing teams are great to utilize...
By Tayler Patterson, Web Project Manager Redoing elements of your website can be stressful, and often design and development agencies want to sell their highest package, with little regard to what the specific company needs are. We find that businesses come to us asking for a completely new website...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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