By Jeff Vining, Director of Research and Market Analysis “54% of B2B professionals watch webinars ever week” RingCentral Blog 2020-21 Due to the COVID-19 pandemic, everyone is somewhat familiar with registering, attending, and participating in online workshops, webinars, or virtual training...
By Ross Lancaster, Content Specialist The traditional paradigms of B2B demand generation are shifting rapidly. A new Ironpaper survey of 180 B2B decision-makers found that before COVID-19, 85% of B2B businesses relied on in-person events to drive demand, but less than 15% still considered trade...
By Jeff Vining, Director of Research and Market Analysis “New business applications jumped 24 percent in 2020, the biggest surge in history, and they remain at a much higher level than pre-crisis.” – Washington Post Industries and businesses change rapidly. Whether it is in the high-tech space,...
By Michelle Ashmun, Senior Market Analyst & Research Writer The trend of reduced business travel and in-person events continues, with the outlook of recovery being uncertain. Businesses need to compensate for the lost demand created during these events by changing their approach to sales and...
By Lauren Lyons, Market Analyst & Research Writer and Nora Leary, Growth Director Webinars are a great way to connect with your target audience, but you need the proper promotion and an understanding of best practices to achieve interest and engagement. 61% of B2B companies use webinars. -- 99...
Creating a new website or updating your existing site can seem like a daunting task. Partnering with the right developer, however, can make this process painless. Asking for referrals and reviewing the developer’s work are two crucial steps in the process, but it’s also essential to ask the right...
Account-based marketing (ABM) campaigns allow businesses to harness a more effective way to win accounts, optimize the sales process, and improve the buyer journey. Type in a simple Google search with the word "account-based marketing" or "ABM," and you will get tons of search results with studies...
By Lauren Lyons, Market Analyst and Research Writer There is an abundance of digital data in our world. While this makes for high amounts of Internet traffic and endless potential buyers, it also means it’s harder to reach the specific market you’re targeting. Account-based marketing (ABM) bridges...
By Brian Balboa, Content Specialist Having a B2B marketing team usually means you manage a diverse set of individuals, each with a unique set of personalities and skills. Managing them all isn’t always an easy task, but it can be. These five tips for managing marketing teams are great to utilize...
By Tayler Patterson, Web Project Manager Redoing elements of your website can be stressful, and often design and development agencies want to sell their highest package, with little regard to what the specific company needs are. We find that businesses come to us asking for a completely new website...