Nonprofit content marketers struggle with a few top content challenges, according to the Content Marketing Institute/Blackbaud: Measuring content effectiveness (54%) Producing engaging content (53%) Lack of budget (45%) Producing content consistently (42%) Measuring the ROI of a content marketing...
While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. Source: HubSpot's 2017 State of Inbound Report But first, what is the difference? Outbound Marketing includes tactics...
A blog strategy puts a ton of work on your marketing team. You need to write (and edit!) constant articles, find or create visualizations, research trends, and analyze results — not to mention promote your work. So it makes sense that you want return on your blog. Thankfully, a blog can be an...
Your nonprofit newsletter content is essential to spreading news, bringing in donations, and keeping in touch with advocates. But while having a dedicated person to deploy email would be ideal, many nonprofits lack the time and resources to truly strategize their email sends. This can lead to poor...
If you're like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn't enough. Your landing page strategy is extremely important to the success of your website, to lead generation, and to business growth. We hear many marketers and...
Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, you can often pinpoint the failure to shortcomings in your marketing...
If you're really savvy with SEO, you know that there are different techniques to get your website found in search engines. Many marketers are most comfortable with on-page SEO: creating content for keywords, then optimizing that content (like adding header tags, alt text, etc.) to be crawled in...
As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there's an opportunity to shine online: a $10,000 monthly Google AdWords grant. image from Google Ad Grants Using this AdWords grant, nonprofits can get more visibility...
Workflow automation is the process of automating a repetitive task, so it's done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of your equation. But most importantly, automation can increase your B2B lead close rate: Companies...
By now, you've probably heard the buzz about "growth hacking." It sounds catchy, but it's no magic — it's more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology company? Growth hacking is a process of rapid experimentation...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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