As the marketplace has changed, so has the sales process. The dynamic between sales teams and buyers has shifted; salespeople are no longer the information gatekeeper. This forces sales and marketing to become more agile, data-driven, and timely. Sales enablement tools can help these teams...
Many B2Bs today accept that blogging is an effective inbound marketing tool. Yet attention should also be paid to metrics that enable data-driven tweaking of the blog process. First, why blog? According to one statistic, B2B companies that blog generate 67% more leads per month than those that do...
Lead generation was the most important content marketing goal for 85% of B2B marketers surveyed in 2016 by the Content Marketing Institute. Yet even though lead generation is essential to marketing and sales efforts to grow revenue, marketers continue to make mistakes that hurt effective lead...
The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities. Amp up the next marketing campaign with these five inbound best practices for IT Value-Added...
For those wondering how to nurture sales leads into greater opportunities, we round up five tactics that work--distinctly helping to drive leads further into the buying process. Here are five tips on how to nurture sales leads: #1 Use progressive profiling Trying to capture all of a lead’s...
It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs directly related to sustainability. Accurate and precise data is a key advantage of digital marketing...
From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for your business website's success. 1. Clearly define your value proposition A value proposition is a...
Being asked how inbound marketing can boost attendance numbers for business events? Maybe someone is questioning the investment of resources or doubting the value of inbound. There are several responses to give when challenged on taking this approach to increasing turn out at a conference,...
Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three years ago, 85% of iOS users didn’t use Siri. Yet a MindMeld 2015...
No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk TMI, herewith is a primer on 10 of the most important marketing...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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