An email list is a powerful asset for eCommerce websites if not abused. Email lists can build brand advocacy, drive purchases and keep eCommerce brands in memory. Email has an ROI of around 4,300% (according to the Direct Marketing Association) 80% of people say they receive marketing messages...
Drafting a request for proposal for a website design project can be a tedious and dreary process. Companies seeking a vendor frequently write exhaustive checklists containing dry information and/or questions. While some of these arid details are often necessary, the RFP should not resemble...
Brand journalism is increasingly becoming a way for companies to engage with prospects, leads, customers, partners and the public. Many enterprises are making the leap from being advertising centric to being content centric in their approach to marketing. Story-telling can help make brands resonate...
How top brands use Twitter Twitter has grown significantly as a medium in the past few years. Currently there are 645 million registered users on Twitter, with an average of 135,000 new users signing up every day. There are 9,100 tweets posted every second and 2.1 billion Twitter search engine...
Though social media marketing has advanced leaps and bounds, it’s still no match for email marketing. The same can be said for B2B email marketing – when used properly, it can be a valuable marketing strategy. The reasons for which are simple: Email marketing is more scalable and less intrusive...
Story-telling can help make brands resonate with customers. People love good stories. Stories help brands feel more "human" and allow brands to build loyalty and attraction. Brand journalism can help all stages of the customer relationship--from the early, prospect stage to increasing retention...
When you install a plugin, you are essentially putting someone else's code within your website. Not all plugins are well-coded. Some are fantastic, while others are less so. Some plugins could pose risks to a website--from causing security issues and vulnerabilities or slow down a website. Also,...
Caching is a vital factor in improving a website’s overall performance. In WordPress this is especially true since the CMS creates HTML pages dynamically. PHP code working with MySQL database queries create the live site pages that a visitor experiences. Wordpress caching can reduce load time by...
The B2B buying process tends to be longer than most B2C purchases. For this reason, it is vital to understand the B2B buying lifecycle. Here are the four components of the B2B marketing lifecycle: 1. Brand Visibility Establishing a memorable presence requires strategic visibility on channels where...
Conversion rate is one of the most important metrics to measure on a business website. There are a number of factors that an organization can optimize to improve website conversion rate. Improve website conversion rates by optimizing these factors: Provide clear calls-to-action. Be clear in what...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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