As we begin the year, a couple of trends stand out that marketers should consider in their practices. By now, it is fairly obvious (maybe cliché) to say that marketing is undergoing a constant state of disruption, but it is true. Taking note of evolutions in technology, practices, and user behavior...
Sure, Facebook is a social network used commonly for ranting, raving and sharing vacation photos. Facebook is also a platform. Web developers can build applications within the Facebook environment or that use Facebook data within external applications or websites. Facebook applications can be found...
Marketers often use key performance indicators (KPIs) to measure the effectiveness of their efforts. KPIs are metrics that help analyze and report on website and marketing campaign performance. Leads and sales are deep KPIs that also demonstrate a return on investment. When determining whether you...
There are numerous benefits to Wordpress as a website content management system. At Ironpaper, we work hard to understand the needs of an enterprise in order to make a content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the platform....
Many businesses and non-profits are shifting focus to online PR and SEO efforts. Online PR is very similar to regular PR, but the focus is digital online or digital first. Online PR involves everything from creating great and shareable content to influencing bloggers and inspiring stories within...
People have different reading habits online than they do offline. Online, people tend to scan. They scroll through an article quickly and form an impression. Looking for words, highlighted concepts, photos and commitment level, readers decide whether they need to commit time or if anything "grabs"...
US media advertising spend will hit $171.33 billion in 2013. This number is up 3.8% in total--over $6 billion from last year. Digital and mobile advertising was responsible for this uptick in ad spend for 2013. Programmatic advertising is very popular among online marketers and is seeing popularity...
Many marketers ask: "How many social networks should I use to promote my brand?" There is no absolute formula to answer this question, but here are some general guidelines. It is possible to dilute your efforts to a point of ineffectiveness if you use too many social networks. Quality over...
B2B marketers cannot rely on interruption marketing. As B2B organizations focus more heavily on digital marketing, there will be a trend of crafting their websites to be central to their marketing efforts. These 3 tips can greatly improve the performance and effectiveness of a website for a B2B...
Social media marketing is all about participation within a community. And, within the community, it is best to play by community rules. Many brands, as they begin utilizing social media as a marketing channel, may only post content that relates directly to a sales message. This sole tactic may...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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