Whether you describe it as a customer lifecycle or buyer continuum, defining the relationship stages for B2B marketing and sales is vital for teams involved in generating leads and revenue for B-to-B businesses. Defining the lifecycle your business employs and understanding the customer experience...
Often times with blogging for business, getting started is the hardest part. Many businesses and marketing teams are plagued with writer's block at times. Finding inspiration and confidence can be a common task for teams charged with content production. Ideas for finding a subject for business...
A #hashtag is a word or a group of words that provide a means of grouping related posts on social networks like Twitter. Users can search for a particular hashtag and get the set of posts that contain that hash tagged word. Use hashtags to search on social media for particular topics, share your...
While web users today enter websites through a variety of its pages, a website's home page is still by far the most visited page of a website. It is the front door, the umbrella of the entire site and the first impression. So it is vitally important that the user is immediately engaged, intrigued...
Many organizations spend countless hours scrutinizing the color palette of their website during the design process and completely ignore those elements critical to lead generation and business-critical metrics. Of those business-critical metrics are using analytics appropriately to gather...
Google has been updating it's search algorithm with an ongoing update called Panda, which was first released in February 2011 and is focused on delivering higher-quality websites to the top of the search results. Quality has always been a major factor of Google's search engine, which has been a...
Alerts are a reverse search engine content retrieval system. They monitor the web for a specific keyword over time and provide timely updates on the use of that keyword in blogs, news websites, social websites and other forms of online content. Alerts can be vital for both the marketing planning...
A landing page is the page your website visitors "land on" when arriving at your website. A landing page could be your home page, or any other page receiving traffic in your website. A landing page may be the visitor's first experience of your brand, or landing pages may serve repeat visitors who...
Understanding what your company needs to measure is a major step in the right direction for online marketing. In fact, digital and online marketing is special in that data can be so accurate and precise. Too much data can actually be very challenging for marketing teams that are incapable of...
Adding social networking to a business model creates new dimensions to the daily workflow, including higher customer engagement, deeper insights, increased productivity, and new sales channels. But many organizations are still finding the transition to social business involvement challenging. Here...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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