How to prevent scope creep on web design projects by Rachel Greene Anyone who’s worked on a web design project can probably look back at a project or two (or three) and wish they’d developed more finite project scope when the work first came to them. Having a well-researched, clear, and agreed upon...
SEO Friendly Titles If the American nightly news has taught us anything it’s that sometimes the best news is not news. The allure of something interesting generally outweighs that of something that is straining to be relevant. So let’s start from the top, because it’s always good place to start....
Although social conversation, utilizing networks like Twitter, StumbleUpon and Facebook, have affected how we publish content online, blogging, and the integration of blog technologies, remains an important cornerstone of the web. Social networks help build audience and extend the reach of content,...
By Jennifer Kim Marketers today are faced with the challenge of moving beyond traditional media routes and reaching a consumer accustomed to choices and adjusted speeds. Technological advancements accelerate as consumer behavior is thwarted by media formats and simultaneous marketing impressions of...
Facebook Applications are unique, extended Facebook experiences you can add to your Facebook Page to offer your visitors tailored experiences. They let you do all sorts of things on your Facebook Page like import a blog, offer a contest, collect user information, include ecommerce shopping and...
by Rachel Greene Although we have plenty of documentation (and even a movie!) that tells the tale of Facebook’s relatively small beginnings, it’s hard to imagine the social network behemoth as anything less than what it is today. With more and more people signing in every day, it only makes sense...
by Katelyn Campbell 1. DO - Know Your Audience and Design for Their Experience It is vital to know your audience. Design and develop your site with your users in mind, not just yourself. The users' perspective may be very different from yours, which includes making your site user-friendly. Users...
The best applications and websites are the ones users truly enjoy using. But ensuring users do so takes continual testing, refinement and more testing. Here are some tips to make the testing process as thorough as possible. Embrace Paper Testing - Once you’ve defined which tasks should be tested,...
As part of today's may forms of creating content, infographics have become an exciting way to share important information in bite-sized chunks. Sometimes an infographic goes viral, especially if care and tactics are used to prepare a great infographic. In order for an infographic to have a chance...
by Soyoung Kim If you already have the list of possible names, it’s time to research the availability of each of the brand names on your short-list. The following tasks are helpful in basic branding due diligence. Trademarks research Federally registered trademarks The first step is to go to the...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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