By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first: Don’t just forward all those contacts to the sales team. More work is needed to whittle down the list...
By Steven Rafferty, Content Specialist Demand generation is a more comprehensive approach to marketing than traditional lead generation strategies. It can deliver significant benefits by generating awareness and buzz about a brand or product. Effective demand generation increases a brand's reach...
By Robert Leonard, Senior Content Specialist Almost half (49%) of DemandGen’s 2020 Lead Nurturing Survey respondents indicated that their lead nurturing efforts need improvement, and only 8% of them claimed their lead nurturing efforts were “excellent.”1 Lead nurturing is a challenge even in the...
By Lauren Lyons, Senior Analyst and Research Writer Lead generation is vital to creating sustainable growth, and it’s where many marketers spend a large portion of their yearly budget. An Ironpaper survey found that marketers still encounter many challenges in this area, notably: understanding...
By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to the World Health Organization.1 The conversations around disability are often framed in terms of...
By Sarah Cielinski, Senior Market Analyst, and Chantel Hall, Marketing Content Specialist A recent Ironpaper survey of of 180 B2B decision makers found that while marketing and sales teams are generally in alignment on successful strategies, marketers were significantly more confident that their...
By Kaci Antoine, Content Specialist It’s time for IT marketers to expand beyond traditional formats and embrace more innovative ideas for capturing attention online. Strategies like personalization, video marketing, and leveraging artificial intelligence (AI) and automation can help IT marketers...
By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of C-Suite executives use social media when making a purchase, so creating buyer-focused content to attract...
By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However, SaaS companies need to target the right audience with their lead generation strategy and focus on...
By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a big difference between creating more content and creating better content. Iteration helps B2B...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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