B2B Articles

B2B Marketing Insights

SEO

HTML 5 microdata: making content machine-readable for web design

Microdata has been a particular focus area of the HTML 5 development. Essentially, microdata ( is a meta data ) that allows designers to create annotations for content in formats that are machine-readable. Microdata contains name-value pairs grouped together and dubbed "items". Microdata items have...

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SEO

Video sitemaps for webmasters: meta data mania

Organizing and making data shareable, searchable and classifiable is in increasingly vital practice within the field of web design. Designers must understand that their art is more than the intersection of verbal and non-verbal communication but it is also a practice of communication to machines,...

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analysis

Data junkies unite! BigQuery joins forces with Google Spreadsheets and Apps Script

If you love data, then you may be excited to learn about the integration of BigQuery with Google Spreadsheets and Google Apps Script. BigQuery is a web service that allows developers to conduct interactive analysis of huge data sets. The service also boasts scalability, speed, and simplicity....

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Web design

Link relations: rel=""

Link relations is a way to explain why a resource is be linked to as well as build an understanding of the relationship between data. Common uses of link relations in web design are linking to a stylesheet, image or a javascript file. HTML5 expands the concept of link relations even further by...

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SEO

Common web design problems for SEO

There are a number of web design solutions that can cause problems for search engine optimization (SEO). Here is a small list of very common problems that designers should be aware of when setting the initial, foundation for a longer-term SEO marketing practice. AJAX based web pages: Ajax is a...

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Web design

Outline of Google's new shopping API for web designers

Google has replaced the old Google Base API with a new shopping API, which will allow eCommerce focused users to contribute content and products into Google's databases and build web applications from Google's databases. The shopping API program was intended to be the next generation of the Google...

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analysis

Use advanced features from Google Analytics

Even though Google Analytics is a free web analytics program, it is considered to be enterprise level due to it's cross segmentation capabilities along with other features. Using some of the "advanced" features in Google Analytics can greater improve your understanding of website performance,...

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SEO

Link building basics for SEO

Link building is an essential part of SEO, but many businesses try to find the quick and easy approach, which can often cause more harm than good. Google believes that both content and link building should be focused on quality, relevancy and good usability. The practice of SEO unfortunately, as of...

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SEO

Reasons for having an XML site map

XML site maps are an alternative approach to site maps. In general site maps can help both search bots and humans gain a better understanding of a website--especially a complex website or an eCommerce system with a broad assortment of products. XML do have some specific advantages over the more...

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Web design

Creating HTML emails and newsletters

Creating and designing HTML emails and newsletters can be quite a frustrating experience. Perhaps the largest problem with HTML email design is the broad range of devices and software which render and read email messages from Outlook, Mac Mail, to free email clients like Hotmail and even mobile...

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