Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. Moreover,...
Editor's Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a core part of their strategy. But what is the...
Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported several different ways that they could "understand their audiences' needs." These are all fine...
As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like content marketing, lead data, website metrics, and...
HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we'll show you the best ways to improve your lead nurturing campaigns with HubSpot workflows. Businesses that use...
Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B Marketing Research, 68% of marketers have not defined their funnel. Defining lifecycle stages brings a...
Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it's not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing can generate leads and raise donations thanks to data-driven decisions. This blog post outlines...
According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring— and do they really indicate sales growth? To tackle this question, we'll cover the 4major website metrics you should be...
With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends in this overview. What are eServices? In examining the...
Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the industry may be late to the game,...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
