This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search campaigns instead. Search Advertising, at an...
Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. “The most powerful data you have is...
Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can get out...
The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape changes how we market and sell. Marketing builds relationships...
Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming increasingly important for...
Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook marketing stats and trends further suggest there are...
Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies....
“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today's market. Adults in the US receive an average of 206 television...
B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It's predicted to grow annually through 2018. Digital, in particular, will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B Marketing Budgets In 2014,...
Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart home market size trends and projections suggest this is no passing fad....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
