By Nicky Cappella, Content Strategist Introducing new customers to your product (and making additional sales to existing customers) is fundamental to your short- and long-term success. To maximize revenue, companies want to provide their teams with all of the tools needed to close a sale. This may...
The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT spending will grow 6.2% in 2021....
By Artemus Bryant, Content Specialist Today's buyers are busier and more informed than ever. Therefore, your marketing efforts and strategies must actively engage your prospects. Sales teams within B2B markets should nurture relationships with multiple stakeholders to drive conversions, which...
By Nicole Cappella, Content Specialist Digital marketing has transformed the way that businesses reach new audiences and identify which contacts are ready for sales outreach. This process requires that sales and marketing work together closely to ensure the right qualifiers are being used and the...
B2B sales enablement is the iterative process of providing your company’s sales team with the necessary resources to convert more prospects into customers. Resources typically include information, knowledge, tools, and content to sell your service or product to customers effectively. A sales...
Account-based marketing covers a set of strategic tactics to bring in precise leads and accounts into your sales funnel. ABM has become increasingly popular; it enables you to optimize your marketing spend and resources towards fewer leads, increasing the chance of closing qualified sales and...
Updated March 2021. Inbound marketing best practices seem to change constantly. It's essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this ever-evolving landscape. Video,...
By Jon Flaherty-Fisco, Content Specialist Growing a business through digital marketing requires expertise and keeping up with the latest trends and technology. To do that kind of work in-house takes a full team of professionals who know the business inside out and know digital marketing as well....
B2B lead generation involves fostering interest in your company, brand, product, or service in order to generate a sales inquiry. The prospect submits their contact information via call, email, chat, or form submission, becoming a lead, one that can be nurtured with content and communications until...
By Jon Flaherty-Fisco, Content Specialist With 2020 changing how many businesses choose to address their digital marketing needs, it’s important to understand what trends are driving change across industries. Experts predict spending on digital advertising will reach $375 billion by 2021, it’s...