The marketing issues that cause IT companies to underperform. 

Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for people to find what they are looking for. Putting...

As the summer Olympics approach, you could be forgiven for hearing the word agility and thinking about the pending contest for gymnastics gold. However, when a digital marketing agency talks about being agile we mean something even better than staying atop a balance beam. Being agile means to be...

There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is an essential part of building trust with inbound...

MyCheck, a mobile payment software provider, began in 2011 and targeted a consumer audience of restaurant goers. We met them in 2015 when they'd come to the realization that to be successful in hospitality they needed to engage restaurants chains and groups that could implement their technology to...

B2B sales are all about building relationships. You know that. Yet what are some best practices for building the B2B Sales Funnel? After all, you can’t build relationships if you don’t have the leads to be nurturing in the first place. 1. Connect marketing automation with customer relationship...

“Always be closing” is a familiar mantra for sales. If you haven’t seen Alec Baldwin’s blistering tirade about this in David Mamet’s Glengarry Glen Ross movie, you should: https://www.youtube.com/watch?v=Q4PE2hSqVnk Yet while Baldwin remains one of today’s top actors, his close message is now old...

Marketers aim to nurture leads and convert prospects into buyers while increasing the lifetime value of each relationship. Ultimately, marketing is a process of providing ongoing education, inspiration, connection, encouragement, purpose, and resolve -- leading to “yes.” A foundational...

As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so monolithic; we need to expand our perspective,” a...

It may be difficult to say “SMarketing” without wanting to snicker, but there are many reasons integrating sales and marketing — known as SMarketing — is nothing to laugh about. "Companies with ‘dynamic, adaptable sales and marketing processes’ report an average of 10% more sales people on-quota...