Although manufacturing companies tend to get the majority of their business via loyal customers, word-of-mouth, and partnership deals, it’s critical that they don’t overlook the importance of online marketing. At IronPaper, we’re seeing an increasing number of manufacturing companies prioritize...
What is Social Selling? Social selling: Connecting with prospects via social tools, such as LinkedIn, Twitter, and Facebook. In action, it looks like answering prospect questions and sharing helpful, timely content. These consistent interactions nurture prospect relationships until they are ready...
Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. Inbound marketing focuses on being helpful and relevant over being disruptive and invasive. Once these leads find their way to your site, your content keeps them...
Local Marketing Tips For B2B Franchise Businesses Owning a B2B local franchise business has its fair share of perks. And while advantages like instant brand recognition and an established business model give you an edge in the marketplace, they’re not the whole story. You still have to invest in...
So, what is Lean marketing? Lean process represents a fundamental change in the way companies build websites, software, products and manage marketing. Lean is about validating hypotheses and iterating to reduce the size of failures and increase the possibilities of success. The Lean marketing...
What is Marketing Automation? Marketing Automation: The automating of time-consuming sales and marketing activities, so you can reach a larger group of consumers more efficiently and via multiple channels online (such as email, social media, websites, etc). “The reality is the best marketers are...
Content builds long-term value for marketing and lead generation; it's essentially the "meat and potatoes" of marketing. Just because your brand focuses on B2B transactions doesn't mean your content should be dry and over-saturated with tech lingo. Buyers and prospects researching B2B companies...
Email marketing accounts for over 7% of all transactions on ecommerce websites, making email the one of the most effective ecommerce marketing channels, according to a report by Custora. Email is a critical part of an eCommerce brand's sales-nurturing and engagement strategy. The roles that email...
Dark social channels may have more of an influence on your prospective buyers that you might imagine. These traditionally hidden spots carry great influence and sometimes live in the gaps of what marketing and social analytics tools are able to track. Dark social channels are forms of social...
We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn everyday objects into smart, connected objects--taking on a new meaning. Telecom companies and communication service providers have a unique opportunity to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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