By Jennifer Kim Marketers today are faced with the challenge of moving beyond traditional media routes and reaching a consumer accustomed to choices and adjusted speeds. Technological advancements accelerate as consumer behavior is thwarted by media formats and simultaneous marketing impressions of...
Facebook Applications are unique, extended Facebook experiences you can add to your Facebook Page to offer your visitors tailored experiences. They let you do all sorts of things on your Facebook Page like import a blog, offer a contest, collect user information, include ecommerce shopping and...
by Rachel Greene Although we have plenty of documentation (and even a movie!) that tells the tale of Facebook’s relatively small beginnings, it’s hard to imagine the social network behemoth as anything less than what it is today. With more and more people signing in every day, it only makes sense...
As part of today's may forms of creating content, infographics have become an exciting way to share important information in bite-sized chunks. Sometimes an infographic goes viral, especially if care and tactics are used to prepare a great infographic. In order for an infographic to have a chance...
by Soyoung Kim If you already have the list of possible names, it’s time to research the availability of each of the brand names on your short-list. The following tasks are helpful in basic branding due diligence. Trademarks research Federally registered trademarks The first step is to go to the...
WHO? WHAT? WHEN? WHERE? Presently, marketing teams & analytical groups have focused on aggregated data such as views, visitors, and time spent on site to help drive their initiatives. Although these variables are important at a high level, a more in depth look and research into key performance...
Case studies are a great way to articulate a company's work, value and effectiveness. Case studies can be used not only on a corporate website but as part of media packages, PR and any public communications. They show real-life how a company was able to meet a customer’s needs and help them...
Twitter is a hybrid between a blog and a social network. This "micro-blogging" website offers an API enabling web designers and developers to extend Twitter's services into an array of mobile apps, web apps and websites. This micro-blogging service allows users to publish and explore text-based...
B2B marketers need to grapple with a variety of channels, devices and options when building a B2B marketing strategy for their organization. The emergence of new touchpoints and channels has only increased the complexity of a marketer's task. Marketers strive to simplify this task, but the wrong...
When designing a marketing plan, defining your target user profiles is key. An audience can be comprised of unique and definable segments based on their online behavior. One example of a tool for audience segmentation analysis is Forrester's Social Technographics data that classifies consumers into...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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