Social media marketing is not about driving direct sales. Instead, social businesses build and nurture relationships with prospects, leads, customers, advocates and partners. If you apply a pure, sales-driven mentality to your social media marketing campaigns, you will most likely be let down....
Why is digital advocacy important for nonprofits? Donations and soliciting volunteers are just two forms of support that nonprofit organizations can build online, but narrowly focusing on these two may cause a nonprofit to miss the true opportunities available to them online. 42% of online adults...
Brand journalism is increasingly becoming a way for companies to engage with prospects, leads, customers, partners and the public. Many enterprises are making the leap from being advertising centric to being content centric in their approach to marketing. Story-telling can help make brands resonate...
Story-telling can help make brands resonate with customers. People love good stories. Stories help brands feel more "human" and allow brands to build loyalty and attraction. Brand journalism can help all stages of the customer relationship--from the early, prospect stage to increasing retention...
The B2B buying process tends to be longer than most B2C purchases. For this reason, it is vital to understand the B2B buying lifecycle. Here are the four components of the B2B marketing lifecycle: 1. Brand Visibility Establishing a memorable presence requires strategic visibility on channels where...
Conversion rate is one of the most important metrics to measure on a business website. There are a number of factors that an organization can optimize to improve website conversion rate. Improve website conversion rates by optimizing these factors: Provide clear calls-to-action. Be clear in what...
There’s no doubt that digital marketing is a fantastic tool to reach audiences far and wide about your products and services. But sometimes even the biggest of companies can experience digital marketing disasters. Workers should know how to approach and handle anything from simply the wrong link in...
Build good will; support great blogs & be more relevant The web has many communities of writers, thinkers and creators. Blogging can be a way to interact with this community, as well as express thought-leadership. Linking to other blogs can build good will and be useful to your readers as well. By...
Destination websites should apply results-driven practices to their marketing strategy online. Measuring ROI or CPA can help make an destination organization more effective --attracting customers, influencers, partners, visibility and building revenue. The Internet has changed the way customers...
Content creation can be central to an Inbound marketer's daily efforts. There are many sources a marketer can turn to for help with creating new content for a brand website, blog, email, campaigns and ads. Finding inspiration for blogging can be a challenge for many organizations. Social media can...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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