B2B Articles

B2B Marketing Insights

Knowledge Base

The Missing Element in Your 2018 Business Growth Strategy: Sales and Marketing Alignment

By Anna Tindal How would you describe a marketing campaign’s success? Do you simply show your CEO an attractive new website page, or do you track leads and sales? Research suggests marketers are still choosing to allocate marketing dollars to create “pretty” instead of creating “results”. With only...

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SEO

7 Common SEO Mistakes That Website Designers Make

Launching a new website for a business can be a hectic period with competing stakeholder agendas. Within this launch period, it’s important to remember to focus on performance goals. SEO should be included as part of these goals. Based on our observations, we continue to see the same mistakes occur...

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Lead Generation

The Top 6 Most Common Account-Based Marketing Challenges and Obstacles

The road to success in account-based marketing (ABM) can be fraught with challenges and obstacles that each agency has to overcome. While some of these issues may be specific to the agency and its method of operating, some recurring problems have a tendency to take hold in any organization that...

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B2B

Smart Car Statistics - The Increasingly Digital Experience of the Connected Vehicle

In the decades since Model Ts started rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms for busy families, status symbols for those with money to blow, and reliable transportation for working...

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B2B

Using Content in the Sales Process

Tips For Using Content in the Sales Process Successfully We feel that content is just as important in the sales process as it is in marketing. Content in the sales process is an excellent way to nurture prospects down the funnel to eventually become clients. Sales tactics have changed recently, as...

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B2B

The seven most effective account-based marketing activities

As your marketing efforts become more complex, they can also become more time-consuming. One of the reasons some organizations remain loyal to an ineffective sales approach is because making the leap to an inbound marketing, account-based marketing, and agile marketing methodologies takes...

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B2B

Enterprise IT spending statistics for 2018

The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a formula. If you’re adding more desks to your office environment to accommodate more employees as you...

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SEO

SEO Is Driven By Quality Content That Users Love

The challenge of striking a balance between your SEO goals and user experience is nothing new for marketers, but in recent years, the balance has shifted. Instead of considering the needs of robots and algorithms first, content needs to be crafted with the needs of a company’s target prospects in...

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SEO

Mistakes Small Businesses Make With SEO

Marketing presents an interesting dilemma for small business owners. There is a tremendous amount of information online for small business owners and managers. But the amount of information can be daunting to absorb and put into practice. As with the case of SEO, many older, outmoded practices are...

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B2B

Components of a Strong B2B Marketing Plan

A B2B marketing plan should help teams stay on track, achieve goals, and focus on the right objectives. Though having a marketing plan may seem obvious before starting a campaign, the majority of B2B companies do not have one. 55% of B2B companies do not have a formal marketing plan in place...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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