Conversion rate optimization (CRO) is a priority for marketers who lead successful, data-driven campaigns. A well-running, converting website is the crux of a marketing campaign, so marketers must continually optimize. And conversion rate optimization tools can point your CRO efforts in the correct...
Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported several different ways that they could "understand their audiences' needs." These are all fine...
As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like content marketing, lead data, website metrics, and...
Choosing where to host your website? As you know, it's a huge decision, and many decision-makers wonder: HubSpot COS versus WordPress — which is better? "Users produce about 76.9 million new posts and 41.4 million new comments on WordPress each month." – WordPress If you don't make the correct...
The pandemic radically changed how most nonprofits operate. In-person events haven’t picked up to their pre-pandemic levels, and digital marketing has become a more important channel for generating donations and support. A nonprofit marketing plan includes many moving pieces, and digital campaigns...
Are you wondering how to choose a digital marketing agency? If so, you're not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities" to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers are increasing. Today,...
An important part of any lead generation strategy is setting and meeting goals. Lead generation tactics not based on goals cannot result in measurable success. Consequently, marketers may not know whether or not to repeat certain actions. "68% of B2B companies are still struggling with lead...
Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher education institutions in 2015. Yet staying abreast of trends for education website design can help a...
A website redesign is a great opportunity to refresh your online presence. But don't think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be adding to your website, A/B testing, and mining data for new...
LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront," says LinkedIn. 50% of LinkedIn members report they are...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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