From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for your business website's success. 1. Clearly define your value proposition A value proposition is a...
Being asked how inbound marketing can boost attendance numbers for business events? Maybe someone is questioning the investment of resources or doubting the value of inbound. There are several responses to give when challenged on taking this approach to increasing turn out at a conference,...
Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three years ago, 85% of iOS users didn’t use Siri. Yet a MindMeld 2015...
No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk TMI, herewith is a primer on 10 of the most important marketing...
The global cognitive computing market is expected to reach $12.5 billion in 2019, up from 2.5 billion in 2014, at a CAGR of 38%. — Research and Markets Cognitive computing is another way of describing machine learning, an area of computer science which sees machines recognizing patterns and...
Sales nurturing is an important tool in revenue generation. This collection of sales nurturing statistics that matter highlights the benefits. What is sales nurturing? Just 56% of B2B organizations verify valid business leads before they are passed to sales. — Marketing Sherpa You can bet those 56%...
Those working in data centers or colocation businesses are likely to recognize the value of binaries. Here’s a marketing concept in those terms — inbound v. outbound marketing. With inbound focused on informing and educating potential customers during their buyer’s journey, while outbound shouts a...
Lead nurturing is an essential component of marketing success across industries, even in the Software as a Service (SaaS) vertical. Adhering to best practices for SaaS lead nurturing can improve your site wide conversion rate, improve demo sign-ups, and increase sales. 79% of marketing leads never...
What is progressive profiling? It’s a practice modern marketers use, often with the help of marketing automation, to gather lead intel incrementally to benefit conversion rates. How does progressive profiling work? With marketing automation software offering dynamic or smart form fields, the...
There is always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a survey of 100 business owners and marketing managers, 44% said they didn’t calculate their Return on Investment (ROI) for trade show activity. Yes, it’s...