By Shawn Smajstrla, Content Strategist Life during the COVID-19 pandemic was marked by separation and isolation. Shutdowns, stay-at-home orders, and social distancing kept us from family, friends, and workplaces. Personal interactions were replaced with digital, online versions. In essence, we...
By Nicky Cappella, Content Strategist Introducing new customers to your product (and making additional sales to existing customers) is fundamental to your short- and long-term success. To maximize revenue, companies want to provide their teams with all of the tools needed to close a sale. This may...
The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT spending will grow 6.2% in 2021....
By Artemus Bryant, Content Strategist In marketing, strategy dictates outcomes. Even with the best marketing tools at your business's disposal, your strategy still makes the most significant difference in reaching your goals. Today's companies increasingly need to demonstrate a return on investment...
While Goddard fills a real need for their customers by designing medical devices, life sciences technology and industrial robotics, historically they've struggled to find quality leads that could use their services. Instead, their website attracted a lot of spam and unqualified contacts. Goddard...
By Artemus Bryant, Content Strategist Landing pages are, by design, website pages created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded content in exchange for a visitor's contact information. The copy you write for these pages has one...
The marketing funnel describes the stages of the customer journey: from when an individual first discovers a product to when they make a purchasing decision. Top-of-funnel marketing targets potential customers at the beginning of the customer journey in the awareness stage. What is Top of Funnel...
By Artemus Bryant, Content Specialist Today's buyers are busier and more informed than ever. Therefore, your marketing efforts and strategies must actively engage your prospects. Sales teams within B2B markets should nurture relationships with multiple stakeholders to drive conversions, which...
By Nicole Cappella, Content Specialist Digital marketing has transformed the way that businesses reach new audiences and identify which contacts are ready for sales outreach. This process requires that sales and marketing work together closely to ensure the right qualifiers are being used and the...
B2B sales enablement is the iterative process of providing your company’s sales team with the necessary resources to convert more prospects into customers. Resources typically include information, knowledge, tools, and content to sell your service or product to customers effectively. A sales...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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