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B2B

VoLTE Statistics that Matter

The telecommunications industry is evolving rapidly as service providers, and network operators move to Long-Term Evolution (LTE) platforms as the next standard. Shifting voice and data services to high-speed wireless communication networks is transforming telecom services and offerings. Here,...

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Web design

Nonprofit Sector Stats & Trends in the Nonprofit Industry

The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and political dynamics, and technological innovations, according to The Philanthropy Outlook 2016 &...

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B2B

Email Marketing Statistics and Metrics

This might sound like a SNL ad parody, but email overload is real. The average person, in fact, has an average of 1.9 accounts, accounts that are more immediately accessible with technology advances in connectivity and smartphone devices. Email marketing needs to be relevant to the buyers’ needs...

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digital marketing

How to Get a Job as a Digital Marketer

Look up from your own computer or phone to survey the people around you engaging with the digital world. Of course, this is purely anecdotal evidence, but it quickly supports the idea that the digital economy is booming. Digital marketing is just one of the fast-growing industries. How can you get...

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B2B

Tips for improving trade show ROI using inbound marketing

Paying to sponsor a trade show is not a silver bullet technique for driving positive ROI from such events. Simply attending the event isn’t enough either. Trade shows are expensive. Although trade shows can be great for training and educating team members, their marketing ROI can be questionable....

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social media marketing

Gotcha! 5 Smart Marketing Insights from Pokémon GO

See what we’ve done here by linking our article to Pokémon GO? We’re tying our marketing insights to a relevant trend. Newsjacking such as this can work — when it’s done well. Learn more about this and four other marketing insights gained from the augmented reality game phenomenon. #1 Relevancy...

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B2B

Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University Increasing revenue is a big goal for businesses of any size. A survey, State of Small Business Report, of 1,100 small businesses found the top strategy for achieving...

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B2B

6 Inbound Marketing Best Practices

Inbound marketing is a powerful and effective methodology for B2B, B2C and nonprofits alike. The most recent State of Inbound study from HubSpot found respondents prioritizing inbound over outbound at a 3:1 ratio — no matter the audience. So, what are some inbound marketing best practices? Develop...

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social media marketing

Useful Marketing Certifications

Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that will best help? This survey of useful marketing certifications is a starting point. As Uber's Chris Messina...

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B2B

SaaS Market Size Forecast

What is the size of the saas market? Forecasts vary in estimating software-as-a-service (SaaS) market size, but there is consensus the market is poised to expand. The growth is due to organizations of all sizes becoming comfortable with cloud software offerings to add to, or at the expense of,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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