IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As the IT service company seeks to stand out...
B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by employing creativity, skill, and...
Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted into digital signals carried over the IP-based network. Businesses, regardless of size, can...
Customer Relationship Management, Digital Marketing & Delight The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to turn them into brand evangelists is almost an afterthought in customer relationship management....
Social media is, first and foremost, a way to stay in touch with friends and family. Yet, social media also fills spare time and helps people stay current on the news. No wonder, then, that marketers continue to embrace B2B social media as the second most effective channel for distributing content....
Business decision makers have to keep an eye on the bottom line. With marketing and sales so essential to revenue generation, closed loop marketing represents one way to effectively impact B2B marketing and sales ROI. Above: A depiction of the bi-direction information and insights feedback loop...
Thoughtful alignment of sales and marketing drives higher customer retention and increased sales. "Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they...
Here’s a pop quiz. Sitting around the marketing strategy table, a successful inbound marketing team will ask: A. “What do we want to say?” B. “How should we communicate our brand message?” C. “What do our buyers want?” D. “What are our buyers’ challenges?” E. A and B. F. C and D. G. All of the...
We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only your accounts, but those of your...
B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before going to vendor web sites. Nevertheless,...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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