B2B Articles

B2B Marketing Insights

SEO

Pumpkin Hacking: What It Is and How It Can Boost Your Digital Marketing Efforts

Pumpkin Hacking 101 Let's explore a marketing methodology that goes by the funny name of "Pumpkin hacking." Contrary to what it may sound like, pumpkin hacking doesn't involve prize-winning vegetables. Rather, it's a simple SEO strategy that can help boost your site's traffic. Here's what you need...

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B2B

What Is the Zero Moment of Truth?

Marketers have traditionally focused on three steps in the buying process, but with the advent of the web, a forth stage has emerged as a significant influencer on the buying process. In the first step, known as "stimulus," potential customers are prompted to seek out a product, usually by...

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SEO

What Is ASO?

You may have heard the term "ASO" bandied about, but what does it mean? The acronym stands for three words: App Store Optimization. It refers to a set of techniques to enhance a mobile app's ranking in app store searches, so it is more likely to be downloaded. ASO is analogous to SEO, or search...

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Lead Generation

The Top 3 PPC Metrics You Can't Afford to Ignore

Paid search is an extremely competitive industry, so optimizing your pay-per-click (PPC) ads is essential. There are many ways to quantify your ad metrics but there are three that you simply cannot ignore: search impression share, click-through rate, and quality score. Here is a quick guide to...

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B2B

What Twitter's Conversion Lift Means for Advertisers

B2B marketers know that measuring ROI — and especially measuring the effectiveness of lead-generating efforts — is paramount. They also know that marketing on social media works when it comes to courting new clients. Often, though, it's hard to estimate just how many clicks and conversions those...

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B2B

Using Content to Nurture Sales

If you’re like most companies, your sales team is burned out from working tirelessly to engage prospects, nurture leads, and close as many deals as possible. While your marketing team is doing a great job of generating interest, your sales team is discovering that it’s nearly impossible to...

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B2B

Web Design Trends for IT Companies

As the IT landscape becomes more competitive, significant, and full of opportunities than ever, it’s increasingly important to ensure that your enterprise's website is fresh, attractive, user-friendly, and engaging. As such, this article outlines the latest web design trends for IT companies – both...

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Web design

WordPress Website Statistics

As the world’s most popular content management system, WordPress powers more websites than any other CMS on the market. This article features a collection of statistics that demonstrate just how ubiquitous WordPress has become – and how much people and companies around the globe rely on it....

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B2B

Most Common Website Lead Generation Problems

Continuously generating quality leads for your sales team isn’t something that happens on its own. The "if we build it, they will come" approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content creation initiatives as a...

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B2B

What is Consultative Selling?

Consultative selling is different from traditional sales in that it takes a less aggressive stance in pitching products and solutions to potential buyers. It focuses less on you and your organization and more on the buyer's needs, problems, and interests. Consultative selling demonstrates the value...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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