A major challenge facing businesses of all kinds involves improving the quality of your leads from online sources. Almost every sales team knows what it’s like to waste time, resources, and energy on a dead-end lead who is simply looking for the least expensive option or isn’t a good fit for your...
Sales enablement can be a highly effective strategy for increasing the productivity and effectiveness of your sales team, by equipping them to have more valuable conversations with qualified leads. Learn more: What is Sales Enablement? In action, sales enablement involves creating high-quality...
Sales enablement is a strategic, ongoing process that focuses on equipping salespeople to have more valuable conversations with qualified leads, improve their productivity and increase their targeting capabilities. Here are some statistics on sales enablement to provide context on its benefits and...
Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of premium content, filling out a form to become a lead, subscribing to your newsletter, or requesting to speak to a sales representative. For most B2B companies,...
Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your newsletter. Improving your conversion rate is extremely important because it’s an affordable way to maximize...
Sliders are a widely used design feature on website homepages for businesses of all kinds. Part of their popularity is because organizations have a hard time making a decision on a single message to share with new visitors, lack the capability of personalization, lack a data-driven testing process,...
There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping cart with Hubspot’s powerful inbound marketing,...
Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...
Agile marketing is an adaptive marketing approach. The methodology provides customers with the basic/core product, service, or content and then tests the audience’s response, measures its success, and adapts accordingly. This allows your company to respond to change as it occurs rather than...
The following article features a collection of the latest inbound marketing statistics. We looked at data from surveys and studies to compile this collection, which is meant to help companies and organizations either adopt or enhance their inbound marketing strategy. Inbound marketing continues to...