B2B Articles

B2B Marketing Insights

Lead Generation

6 Best Practices for Growing Your Company Email List

The reality is that email marketing databases naturally degrade by approximately 22.5% every year. This occurs for a variety of reasons – including contacts switching companies, getting rid of old email addresses, or opting out of receiving communications from your company. As such, a critical part...

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SEO

6 SEO Best Practices for eCommerce Websites

SEO for eCommerce sites is a slightly different practice than SEO is for other websites. The basics are the same – companies of all kinds need to publish relevant content; target broad and long tail keywords; and earn quality links. However, eCommerce websites also need to take a few additional...

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SEO

Is a Website Homepage Important?

There was a time, not too long ago, when a company’s homepage was considered the most important page on their website. This is no longer the case. Today, homepages are increasingly less important, because online behavior has changed. Users now arrive on company websites through various links they...

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B2B

Social Media Marketing Statistics for 2015

The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...

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B2B

Why Cold Calling Doesn’t Work

Despite what some traditional marketers will tell you, cold calling is not an effective sales or lead generation tool for three primary reasons: 1. It doesn’t work. According to the Harvard Business Review, cold calling doesn’t work 90.9% of the time. Simply put, if a tactic does not work, it’s not...

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B2B

Most Common IT Company Marketing Mistakes

When executed properly, digital marketing can have a substantial impact on your IT company’s sales pipeline. It can help you earn the attention of the right prospects, build a brand presence, increase visibility in the marketplace, generate relevant leads and convert qualified leads into sales...

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SEO

5 SEO Best Practices for SaaS Websites

The market for SaaS applications is projected to grow to $33 billion in 2016, causing unprecedented competition in this space. As such, the pressure is on for companies to generate leads, increase conversions/sign-ups/demos, acquire new customers, decrease churn, and achieve long-term...

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SEO

5 Corporate SEO Tips and Best Practices

A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite a lot. The reality is that as long as big...

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SEO

Critical SEO Statistics and Trends

Search engine optimization, or SEO, is a constantly evolving discipline. Every few months new search engine algorithm updates are released, new trends emerge, and new best practices develop. At IronPaper, we encourage the companies we work with to stay at the forefront of these changes, and to...

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B2B

Statistics on Marketing Personalization

Marketing personalization is becoming increasingly important for companies of all sizes, in all industries. Not only does it increase conversion rates with key audiences, it also allows companies to deliver the relevant and helpful user experience today’s consumers and B2B buyers expect. To that...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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