Financial service companies cannot overlook the benefits associated with an engaging, customer-driven, and thoughtfully designed website. A compelling online presence can differentiate your company from the competition by communicating your credibility, trustworthiness, and authority in the...
Using Inbound Marketing for Private Schools Inbound marketing is about attracting prospective families to your school with helpful content designed specifically for them. Once they arrive at your site, your content and digital communications convince them to contact the admissions office. Today’s...
The internet of things is already upon us. To be convinced of this, all one has to do is visit an Apple Store and browse the connected home section to see IoT permutations made for consumer play. The internet of things is simultaneously hyper-local and global, and its implications for business are...
If your B2B enterprise hasn’t yet adopted a clearly defined Facebook marketing strategy, it’s time to start. "75 percent of B2B buyers use social media to support purchase decisions." -IDC "83 percent of B2B enterprise marketers use Facebook." -Content Marketing Institute "43 percent of B2B vendors...
Although manufacturing companies tend to get the majority of their business via loyal customers, word-of-mouth, and partnership deals, it’s critical that they don’t overlook the importance of online marketing. At IronPaper, we’re seeing an increasing number of manufacturing companies prioritize...
WordPress is the world's top and most popular Content Management System (CMS), and the platform is used by about one-fourth of all websites across the globe. Additionally, WordPress is used for websites large and small--as it is highly adaptive to the needs of its users. Is WordPress an...
You can view the 2017 updated version of nonprofit marketing statistics here. We are sharing a collection of fascinating nonprofit marketing statistics for 2015. Much of this data came from studies and reports throughout 2012, 2013, and 2014--and we find them to be highly relevant to nonprofits in...
What is Social Selling? Social selling: Connecting with prospects via social tools, such as LinkedIn, Twitter, and Facebook. In action, it looks like answering prospect questions and sharing helpful, timely content. These consistent interactions nurture prospect relationships until they are ready...
Inbound Marketing: Attracting qualified leads to your company by creating content specifically for your target market. This form of marketing is focused on being helpful and relevant, rather than disruptive and invasive. PPC and Advertising: Purchasing ads and search engine placements to drive new...
Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. Inbound marketing focuses on being helpful and relevant over being disruptive and invasive. Once these leads find their way to your site, your content keeps them...