This article, the CMO guide to marketing automation, serves as a quick guide for CMOs considering marketing automation for their enterprise. Intended as a quick overview, this article can help CMOs understand marketing automation and sell it internally within their organization. Benefits of...
Whether you're a content creator, a business manager, or marketer, the LinkedIn Publishing Platform provides a compelling way for you to get found and build engagement. Using the platform correctly, however, requires writers to optimize their efforts on the networks. Follow these tips to maximize...
Marketing automation for B2B organizations can help potential buyers throughout the conversion process--from early stage to post-sale retention. CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get...
Landing pages are those areas of a website where visitors arrive after clicking an ad, a social post, a referral, or a search listing. There are typically many pages on a website that acts as natural landing pages in that visitors "land" there first--and bypass the homepage. A website will have...
A fun business guide designed to optimize magnetism between an organization's Twitter profile and their audience. Twitter’s rapidly babbling brook of social consciousness has quickly become one of the most effective ways to tap into the latest and greatest content and its originators. This has...
For websites in production, it is a good idea to block search engines from accessing your content and caching your website for search. Wordpress makes it easy to block Google and other search engines. To block Google and search engines in Wordpress Click on the "Settings" item in your left hand...
Crowdfunding has steeply risen in popularity over the past few years, prompting many businesses to jump on the bandwagon and attempt to not only raise the funds for an idea, but also spread awareness of their brand. Crowdfunding has steeply risen in popularity over the past few years, prompting...
As social media, streaming and subscription services grow, so does big data. Big data is the driving force behind providing full customer definition, segmentation, and personalization services, allowing businesses to spot business trends, determine the quality of research, provide target...
Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. If, upon this first impression, the prospect doesn't like what they see they will leave. Landing pages are direct and tailored messages for helping B2B organizations acquire leads....
Social media marketing is not about driving direct sales. Instead, social businesses build and nurture relationships with prospects, leads, customers, advocates and partners. If you apply a pure, sales-driven mentality to your social media marketing campaigns, you will most likely be let down....