In the age of big data, it is easier than ever to compile information to create your own infographics. Nowadays, you don’t have to be a designer to create a high quality and effective infographics, as platforms such as Infogr.am (which is free), Piktochart, and InfoActive exist to help users easily...
To utilize all aspects of social media for digital marketing purposes, companies should first become familiar with the many different and popular social media apps there are currently available. Facebook is pretty much a no-brainer with few restrictions – marketers can use all links, videos,...
Why is digital advocacy important for nonprofits? Donations and soliciting volunteers are just two forms of support that nonprofit organizations can build online, but narrowly focusing on these two may cause a nonprofit to miss the true opportunities available to them online. 42% of online adults...
There are many tools in the digital marketing arsenal for corporations and enterprises, but perhaps none as important as the corporate website. Websites play a role in lead generation, brand visibility, PR, customer nurturing, sales and sales nurturing, partner communications, internal...
Having a Facebook page and occasionally posting, uploading pictures, or replying to comments does not a successful social media push make. If you wouldn’t simply push content and hope for the best in the non-digital marketing world, why would you attempt to do so in the realm of social media and...
Video can be a highly effective tool for B2B marketing. It's important that the videos an enterprise creates are useful, educational, or interesting to potential prospects, customers, or influencers. "Approximately 75% of online viewers interact with video ads in a month." -- Tremor Video Word of...
Website performance is a critical part of user-experience, but many web designers forget many website performance best practices. Following these best practices for website performance can help to dramatically improve a site's user-experience, scalability and SEO. Website performance best practices...
Not only is WordPress the leader when it comes to website management for small to medium businesses, but they have also created ways to make it easier for the user to build their search engine optimization. Creating multisites allows users to create a network of sites under one domain that can...
An email list is a powerful asset for eCommerce websites if not abused. Email lists can build brand advocacy, drive purchases and keep eCommerce brands in memory. Email has an ROI of around 4,300% (according to the Direct Marketing Association) 80% of people say they receive marketing messages...
Drafting a request for proposal for a website design project can be a tedious and dreary process. Companies seeking a vendor frequently write exhaustive checklists containing dry information and/or questions. While some of these arid details are often necessary, the RFP should not resemble...