Very small businesses and solo proprietors may still get away with sending a single email to hundreds of addresses using BCC, but for more series email marketing, businesses require an email marketing service provider. There are numerous benefits for working with an email marketing service...
Build good will; support great blogs & be more relevant The web has many communities of writers, thinkers and creators. Blogging can be a way to interact with this community, as well as express thought-leadership. Linking to other blogs can build good will and be useful to your readers as well. By...
Destination websites should apply results-driven practices to their marketing strategy online. Measuring ROI or CPA can help make an destination organization more effective --attracting customers, influencers, partners, visibility and building revenue. The Internet has changed the way customers...
Content creation can be central to an Inbound marketer's daily efforts. There are many sources a marketer can turn to for help with creating new content for a brand website, blog, email, campaigns and ads. Finding inspiration for blogging can be a challenge for many organizations. Social media can...
For new products or brands entering a market, it is often a good idea to launch a mini-site prior to a full-feature website launch. Coming soon websites are fantastic for many brands and business types. The purpose of "coming soon" mini-sites is to collect emails for interested users (or more fully...
Many marketers understand that product launches don't always demonstrate their worth in the first year. For product launches, marketers need to create the proper buzz, educate about the product and build relationships. These activities need to be measured for performance, as iteration is a clear...
It's important for marketers and web project managers to understand what a brand narrative is. A brand narrative needs to be part of all content, communications and campaigns. This article provides a very high-level overview of some key elements within a holistic brand strategy. Key elements of a...
Since blogs can play a such crucial role in marketing. Here is a quick list of tips to improve blog marketing performance. Some of the benefits of blogging Increase of traffic from search engines Increased brand advocacy Improved traffic from social media Higher brand authority Lead generation 5...
Unfortunately, success is not always measured by how much effort you put into a project. This is especially true in the realm of social media, with amassing a loyal following and creating customers. But oddly enough, it’s not all about having superb writing skills, either. It’s about hitting that...
Amassing a large amount of data shouldn’t just be the goal of digital marketing programs or campaigns – analyzing that data is a large part of the online marketing field. Unfortunately, 37 percent of companies that took part in a survey regarding online marketing revealed that they are in desperate...