Behavioral email marketing requires the ability to observe and act on user behaviors, triggers and events to identify quality prospects and leads. By employing behavioral email lists you can create a highly effective lead-qualification tool for your B2B business. Building an email list. To create...
Identifying and tracking website key performance indicators (KPIs) is vital for a non-profit's marketing practice. What to measure What is your organizaion's overall goal or current priorities? Which metrics will help you achieve it? For many non-profits, building advocacy is important. Advocacy...
Real-time marketing adds relevancy to messages. Real-time marketing is often performed "on-the-fly," as it responds to events or trends as they unfold. For a brand to adopt real-time marketing, ultra-responsive communications need to be practiced and the right tools need to be instituted. For many...
Websites often need to perform multiple jobs--from awareness and education to conversion. For B2B brands, websites can certainly be used to convert sales, and here are a few tips to help drive sales through website transactions. Be compelling. Encourage prospects to turn into customers by showing...
For eCommerce businesses, it is critical to continuously measure your website performance as a whole. We are making a differentiation between website performance data and customer purchase behavior for this quick overview. This article is a basic primer for a website marketer or eCommerce manager....
Blog marketing for SaaS brands helps drives loyalty, retention and conversion rates. SaaS brands need to employ strong content strategy and blog marketing to attract and convert customers. One of the most vital parts of acquisition marketing for SaaS brands is to provide the right information,...
Membership websites and associations often struggle with expanding and retaining their community. Their membership community is their prized possession--one that has to be cultivated and expanded to increase the value of the community. Online lead generation techniques can be useful to membership...
Email lists are an asset for brands. Brands can use email lists to drive leads and acquire new customers. Basically email lists should be comprised of prospects that have expressed interest in your brand, product or a service. Perhaps they are not ready to buy--so they are not a full lead. By...
For content websites and blogs, acquiring web traffic is not enough--increasing page views and eventually subscribing are other critical goals. Some blogs struggle with high bounce rates or a lack of total page views per visit. By optimizing the design of the content and adding tools to encourage...
Social media is important to B2B marketing. Some CMO's believe a false myth that social media is only appropriate to B2C companies. Participation in social media marketing by B2B marketers has jumped to more than 90% in 2012, according to Marketo, a marketing automation company. B2B marketers are...