Making it easy for a website visitor is essential for building a relationship. The combination of easy navigation with relevant content will help significantly reduce the number of visitors who bounce (or leave your site). Your web design navigational scheme needs to make sense to your...
Easy and cost-effective ways to make a presence online AWeber, a global email marketing software provider, released a survey today on small business owners and marketers. This study indicated that 94 percent of small business owners and marketers declared online marketing to be very important for...
Why are landing pages important for lead generation? Most business people view no more than one web page after clicking an advertisement online. Usually, if a prospect doesn't like what they immediately see, they click away. For this reason, B2B marketing teams need to be familiar with landing page...
Marketing across multiple social media platforms can be a chore to keep up with, but when used correctly, it can be an asset to gaining website views and building an audience. Instagram, for example, requires a bit of know-how to ensure that an account doesn’t run stagnant and useless....
Many start-ups face enormous pressure to succeed. This pressure causes many start-ups to adopt bad marketing practices, as they try to drive short-term sales, website traffic and build subscribers. At concern here is the adoption of bad practices like buying links, buying followers, joining link...
If your blog's purpose is to build visibility for your brand or organization, then it may be smart to use a pinging service to notify search engines and other websites when new content is available. Examples of ping services: Ping-o-matic blogsearch.google.com/ping Feed Shark pingoat.net...
Destination organizations are challenged with providing great information online in an era of information overload. In addition to providing great information, destination websites are also charged with demand generation, driving traffic to partners, engagement and capturing interested users....
Wordpress is the most popular CMS on the planet. It is a great platform for small businesses, as well as enterprises. For enterprises, Wordpress is a great system for building blogs and websites on a tight deadline. There are numerous benefits to WordPress, beyond rapid web development, to justify...
As we begin the year, a couple of trends stand out that marketers should consider in their practices. By now, it is fairly obvious (maybe cliché) to say that marketing is undergoing a constant state of disruption, but it is true. Taking note of evolutions in technology, practices, and user behavior...
Sure, Facebook is a social network used commonly for ranting, raving and sharing vacation photos. Facebook is also a platform. Web developers can build applications within the Facebook environment or that use Facebook data within external applications or websites. Facebook applications can be found...