B2B Articles

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B2B

Lead Generation vs Sales

Marketers often use key performance indicators (KPIs) to measure the effectiveness of their efforts. KPIs are metrics that help analyze and report on website and marketing campaign performance. Leads and sales are deep KPIs that also demonstrate a return on investment. When determining whether you...

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SEO

The Benefits of Wordpress

There are numerous benefits to Wordpress as a website content management system. At Ironpaper, we work hard to understand the needs of an enterprise in order to make a content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the platform....

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SEO

Connecting with bloggers using commenting

Many businesses and non-profits are shifting focus to online PR and SEO efforts. Online PR is very similar to regular PR, but the focus is digital online or digital first. Online PR involves everything from creating great and shareable content to influencing bloggers and inspiring stories within...

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SEO

Writing for scannability

People have different reading habits online than they do offline. Online, people tend to scan. They scroll through an article quickly and form an impression. Looking for words, highlighted concepts, photos and commitment level, readers decide whether they need to commit time or if anything "grabs"...

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digital marketing

2013 growth in total media ad spending

US media advertising spend will hit $171.33 billion in 2013. This number is up 3.8% in total--over $6 billion from last year. Digital and mobile advertising was responsible for this uptick in ad spend for 2013. Programmatic advertising is very popular among online marketers and is seeing popularity...

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social media marketing

How many social media networks should I use for marketing?

Many marketers ask: "How many social networks should I use to promote my brand?" There is no absolute formula to answer this question, but here are some general guidelines. It is possible to dilute your efforts to a point of ineffectiveness if you use too many social networks. Quality over...

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B2B

Improve your B2B website marketing in 3 steps

B2B marketers cannot rely on interruption marketing. As B2B organizations focus more heavily on digital marketing, there will be a trend of crafting their websites to be central to their marketing efforts. These 3 tips can greatly improve the performance and effectiveness of a website for a B2B...

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Lead Generation

Adding value to social media relationships

Social media marketing is all about participation within a community. And, within the community, it is best to play by community rules. Many brands, as they begin utilizing social media as a marketing channel, may only post content that relates directly to a sales message. This sole tactic may...

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social media marketing

Sharing socially: value-added third-party content rebroadcast

Sometimes it's a good idea to look beyond your organization's four walls to find shareable content. Rebroadcasting fantastic, third-party content can be a perfect way to participate in a social community as a brand. Certainly the rebroadcasted content should be noncompetitive and complementary. The...

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Lead Generation

Why be like a media company?

Many brands and businesses (including non-profits) should adopt the traits of a media company. By being like a media company, your brand can take a more inbound approach to marketing. See why non-profits should blog About eight years ago Tom Foremski (of the tech blog Silicon Valley Watcher) began...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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