WordPress is the world's most popular content management system. The CMS powers websites of all shapes and sizes. Although WordPress was originally designed to be a CMS for blogs, the system has evolved into a general-purpose tool--helping enterprises, non-profits, individuals and corporations...
Many associations are exploring digital solutions to improve engagement with their member networks. The challenges of these digitally-minded associations may not be unique. Included in their list of challenges are the ability to drive event engagement, support for association initiatives, better...
An overview of web design iteration Iterative web design is a methodology based on a cyclic process of prototyping, designing, testing, analyzing, and refining a website. We recommend iteration with membership websites and social networks (among other types, for example). The goal is to deal with...
Many brand and marketing managers are under a lot of pressure to drive up numbers for digital marketing efforts, whether the KPIs are traffic, leads, engagement metrics or custom events. Here are a couple tips to keep the numbers moving in the right direction without being too wasteful with spend....
Some businesses have followed bad advice in the past when outsourcing their SEO efforts and have been penalized for link spam. Google punishes websites for buying links or employing link spam to artificially build search ranking. The results of the Google penalty can be measured in radical search...
Telecom companies can use social media to engage new B2B contacts and energize existing customers. As a starting point it is a good idea to do an initial influencer analysis to understand the key themes of the industry's online conversation in social media and search. An influencer analysis will...
Most web analytics analytics can be used to also capture mobile app performance data. Google Analytics for instance can be used to measure mobile app metrics. Analyze and measure mobile app performance Number of installations and downloads Devices used to access the app Networks used to access the...
Managing a member website involves building internal (member) engagement as well as building external network engagement to build membership. Here are 5 engagement marketing tips for building awareness of your member network to drive membership. Use email to drive engagement around content....
Marketers sent over 838 billion emails in 2013. This is an outrageous number. Many mis-use or abuse email as a marketing tool. Spam is not the friend of customers. This short list of tips for email marketing will help you keep your email practice on the straight-and-narrow. 7 Tips for email...
While it seems all brands are using Twitter as part of their social outreach strategy, few seem to be accessing Twitter’s analytical side or, in some cases, using Twitter Advertising at all. It’s actually quite easy to set up and once configured a lot of great data will be available. So here’s how...