Many enterprises and businesses pour their hearts and souls into the website design and development process, but fail to support their websites longterm. Many organizations feel that if we build it they will come. This hopeful approach does not work out well for website marketing. This article...
The “Alt” tag is an older HTML coding strategy originally envisioned to compensate for users and browsers not equipped to handle images. And while all of today’s web browsing includes many types of graphics, the alt tag remains an important part of making a site accessible to all users. The alt tag...
SEO is a longterm process. Member websites have a unique advantage in some ways, in that they possess user-generated content (UGC). One of the clear opportunities of membership websites is that you can mobilize members to build search ranking for the website, helping to drive web traffic from...
Trust is an important factor for building website traffic. Visitors will make split second decisions about your website and brand based on trust-factors. Search engines will make split micro-second decisions based on trust-factors as well. Overall website trust Overall quality of your website...
Rather than waste money by blasting journalists email boxes, consider tapping into your own support network to get the word out. In order to build support, it is vital for non-profits to create a voice. The web is a perfect place to develop this voice. We recommend that nonprofits make content an...
Arts organizations should be more like media companies. Arts organizations must extend their brands online to improve fundraising, engage audiences and build advocacy. A media company is a organization that publishes useful, interesting, entertaining or enlightening content in the hopes to attract...
Many consulting companies are plagued with websites that do not generate leads and poorly represent their brands. For many consulting companies, the company website performed some very critical roles, including lead generation, brand visibility, acts as a central hub for all marketing efforts,...
Membership websites or communities often need to perform two vital functions: attract and retain member engagement. A member website must be useful, interesting, easy and vision-aligned with the member base it represents. This article provides 5 tips for improving the performance of membership...
Don't let the website design process kill the end-product. This happens to far too many organizations. There can be many reasons for website design projects to produce a far from superior results. For one, too many "cooks in the kitchen" can muddle and disarm the creative process. Another common...
Selecting a web design agency vs a freelancer What is better for your organization--a web design agency or a freelancer? The differences between the two many be significant, but the answer depends on your needs. The first step to answering this question is to begin to define your project. Start...