By Jennifer Kim Marketers today are faced with the challenge of moving beyond traditional media routes and reaching a consumer accustomed to choices and adjusted speeds. Technological advancements accelerate as consumer behavior is thwarted by media formats and simultaneous marketing impressions of...
Facebook Applications are unique, extended Facebook experiences you can add to your Facebook Page to offer your visitors tailored experiences. They let you do all sorts of things on your Facebook Page like import a blog, offer a contest, collect user information, include ecommerce shopping and...
by Rachel Greene Although we have plenty of documentation (and even a movie!) that tells the tale of Facebook’s relatively small beginnings, it’s hard to imagine the social network behemoth as anything less than what it is today. With more and more people signing in every day, it only makes sense...
by Katelyn Campbell 1. DO - Know Your Audience and Design for Their Experience It is vital to know your audience. Design and develop your site with your users in mind, not just yourself. The users' perspective may be very different from yours, which includes making your site user-friendly. Users...
The best applications and websites are the ones users truly enjoy using. But ensuring users do so takes continual testing, refinement and more testing. Here are some tips to make the testing process as thorough as possible. Embrace Paper Testing - Once you’ve defined which tasks should be tested,...
As part of today's may forms of creating content, infographics have become an exciting way to share important information in bite-sized chunks. Sometimes an infographic goes viral, especially if care and tactics are used to prepare a great infographic. In order for an infographic to have a chance...
by Soyoung Kim If you already have the list of possible names, it’s time to research the availability of each of the brand names on your short-list. The following tasks are helpful in basic branding due diligence. Trademarks research Federally registered trademarks The first step is to go to the...
WHO? WHAT? WHEN? WHERE? Presently, marketing teams & analytical groups have focused on aggregated data such as views, visitors, and time spent on site to help drive their initiatives. Although these variables are important at a high level, a more in depth look and research into key performance...
Healthcare web design best-practices Healthcare organizations are faced with expanded challenges as the internet becomes a vital and growing requirement for the industry. Pharmaceutical companies, providers, non-profits and caring organizations are all confronting new challenges instigated by...
Case studies are a great way to articulate a company's work, value and effectiveness. Case studies can be used not only on a corporate website but as part of media packages, PR and any public communications. They show real-life how a company was able to meet a customer’s needs and help them...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
