It is clear that today's internet users spend significant time viewing websites through their mobile devices and that the percentage will only continue to grow. Today's websites need to be conceptualized, designed and developed with all devices, from desktop to tablet and smartphone, in mind....
Twitter is a hybrid between a blog and a social network. This "micro-blogging" website offers an API enabling web designers and developers to extend Twitter's services into an array of mobile apps, web apps and websites. This micro-blogging service allows users to publish and explore text-based...
B2B marketers need to grapple with a variety of channels, devices and options when building a B2B marketing strategy for their organization. The emergence of new touchpoints and channels has only increased the complexity of a marketer's task. Marketers strive to simplify this task, but the wrong...
When designing a marketing plan, defining your target user profiles is key. An audience can be comprised of unique and definable segments based on their online behavior. One example of a tool for audience segmentation analysis is Forrester's Social Technographics data that classifies consumers into...
Search engines can be an important source of traffic for marketing campaigns and websites. The study of SEO is important for both marketing agencies and web design firms. Search engines ultimately have two major roles: crawling & building an index of web content, and offering answers by determining...
Alerts are essentially a reverse search engine retrieval process. A web user creates an alert focusing on a keyword or keyphrase, and as the web crawler finds instances of that keyword, a notification is sent. Most alert systems only create a notification if the finding is new or matches a preset...
As an analyst spends time with data for a particular website, new and more complex insights will "jump out." If you care about web performance, spend time with the data to better understand potential trends and opportunities. Web performance insights can be vital for website owners, managers or a...
Engagement is a desired outcome for content websites, blogs and brands. Comments, Likes, links, shares and up-votes are all demonstration of engagement, which content websites seek with fervor. There is an additional challenge to building engagement besides great content and great positioning. This...
Both B2B and B2C marketing can benefit from audience segmentation for analytics reporting. Market segmentation is exactly the opposite mentality from mass marketing. In mass marketing, an agency would send the same email or message to a large group, and segmentation allows for targeting smaller...
Content is a vital part of marketing, especially digital marketing. With SEO and PPC forms of marketing, without quality content these methods simply don't work. For the B2B buying process, content is vital, whether your marketing strategy involves direct marketing, digital strategy, traditional...