B2B Articles

B2B Marketing Insights

Web design

Linkedin jobs vs Craigslist job postings... which is better?

Ironpaper is a growing agency, and we frequently have to reach out to find candidates to fill new positions as the company grows. Our preference is to handle the HR hiring process in-house, rather than hire a recruitment company. This has given us the opportunity to try out many online job boards...

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B2B

5 Lifesaving Google Analytics Advanced Segments

Advanced segmenting of Google Analytics, at its most base function, allows for the isolation and analysis of specific kinds of data. Utilizing advanced segments allows for the freedom to create and select redefined segments such as “Visits with Mailing List Sign Ups” or “Paid Traffic" to better...

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B2B

Defining B2B marketing lead segments

Defining customer/client segments and profiles is a vital part of the B2B marketing planning process. These segments are based on the differences in your customer base and can be used to create and define content strategy and messaging. For example, customer segmentation can take shape as email...

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SEO

What is Online PR?

Updated 2019. When you think of online PR, you might think of submitting press releases digitally. But online PR has evolved into much more than that. In some ways, it is very similar to traditional PR in the sense that it's about influencing people rather than buying placement for brand content....

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SEO

How to write SEO-friendly copy

Content is at the heart of search engine optimization. Too many SEO professionals over-emphasize how robots will interpret the content of your website, whereas humans should be the real focus. User-experience should be at the heart of every SEO plan. After focusing on quality content and compelling...

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social media marketing

Why businesses should use #hashtags to reach customers

Facebook recently began supporting hashtags,which finally brings them on par with the other popular social networks such as Google+, Instagram, Twitter, and YouTube. Hashtags are keywords or phrases with the prefix “#”, and works as a way to see all posts that include that specific word or words. A...

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social media marketing

Setting up Pinterest and using it to succeed

In 2012, Pinterest was the 4th largest traffic referrer for all U.S. websites. Generally Pinterest requires less effort than the other popular social networks. By spending 10 minutes a day pinning new content or repining other people’s pins, you can establish a presence. This makes Pinterest great...

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digital marketing

Consider these tips when incorporating crowdsourcing into marketing

Technology lets professionals do their job wherever they happen to be, to do more with less and to use mass talent to build great campaigns. Crowdsourcing, utilizing talent from customers, gives marketers access to a variety of ideas that may otherwise go unheard. Done right, crowdsourcing can be a...

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B2B

How to measure B2B website performance

Not all B2B websites or businesses have the same goals, intentions or needs. Yet, all B2B websites are still portals for communicating with other humans. It is a common falsehood that B2B should have a less customer-centric focus than a B2C website. Real humans visit both types of websites, and it...

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SEO

The importance of blog page titles for marketing

Blogs can be a vital part of an organization's marketing strategy. The format and intent of a business blog can give authors the freedom to explore new and creative ideas not present in other parts of a business website. These ideas can spawn new innovations for marketing, as well as serve as a...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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