Ironpaper is a growing agency, and we frequently have to reach out to find candidates to fill new positions as the company grows. Our preference is to handle the HR hiring process in-house, rather than hire a recruitment company. This has given us the opportunity to try out many online job boards...
Advanced segmenting of Google Analytics, at its most base function, allows for the isolation and analysis of specific kinds of data. Utilizing advanced segments allows for the freedom to create and select redefined segments such as “Visits with Mailing List Sign Ups” or “Paid Traffic" to better...
Defining customer/client segments and profiles is a vital part of the B2B marketing planning process. These segments are based on the differences in your customer base and can be used to create and define content strategy and messaging. For example, customer segmentation can take shape as email...
Updated 2019. When you think of online PR, you might think of submitting press releases digitally. But online PR has evolved into much more than that. In some ways, it is very similar to traditional PR in the sense that it's about influencing people rather than buying placement for brand content....
Content is at the heart of search engine optimization. Too many SEO professionals over-emphasize how robots will interpret the content of your website, whereas humans should be the real focus. User-experience should be at the heart of every SEO plan. After focusing on quality content and compelling...
Facebook recently began supporting hashtags,which finally brings them on par with the other popular social networks such as Google+, Instagram, Twitter, and YouTube. Hashtags are keywords or phrases with the prefix “#”, and works as a way to see all posts that include that specific word or words. A...
In 2012, Pinterest was the 4th largest traffic referrer for all U.S. websites. Generally Pinterest requires less effort than the other popular social networks. By spending 10 minutes a day pinning new content or repining other people’s pins, you can establish a presence. This makes Pinterest great...
Technology lets professionals do their job wherever they happen to be, to do more with less and to use mass talent to build great campaigns. Crowdsourcing, utilizing talent from customers, gives marketers access to a variety of ideas that may otherwise go unheard. Done right, crowdsourcing can be a...
Not all B2B websites or businesses have the same goals, intentions or needs. Yet, all B2B websites are still portals for communicating with other humans. It is a common falsehood that B2B should have a less customer-centric focus than a B2C website. Real humans visit both types of websites, and it...
Blogs can be a vital part of an organization's marketing strategy. The format and intent of a business blog can give authors the freedom to explore new and creative ideas not present in other parts of a business website. These ideas can spawn new innovations for marketing, as well as serve as a...