Certainly a hosted blog platform like Wordpress.com can be extremely easy and quick to launch, but the solution is not suitable for many business blogs. The hosted blog solutions cater more towards personal blogs. The disadvantages of hosted blog solutions particularly affect businesses. Some of...
The goals and intent of each business blog are unique to each business. It is vital to define and keep true to those goals, in order to assess the success of a blog or web property. For some businesses, the intent of a blog is to build a following with new visitors as potential customers, and the...
Asking questions and receiving answers can be a great way to participate in an online community--whether you are a community manager, user or brand. Some answer sites score high in search rankings. An example of this is Yahoo Answers, which can be found for numerous question queries. Answer...
Social sharing is a vital part of online community building--whether be it a simple trade forum or a complex social network. Social sharing can help build traffic for a website and further marketing performance goals. For a user, finding valuable and intrinsicly interesting content can be helpful,...
Market research boosts the effectiveness of an organization's web strategy and it's application in-market. Certainly a business or a web agency can purchase or review reports conducted by researchers on broad market conditions, but these reports may not always answer the nuanced or specific...
RSS is an acronym for Rich Site Summary (also known as Really Simple Syndication) and is a type of content feed format used to publish frequently updated websites—like blogs, news, audio sites, and video sites. Many blogs and news sites use RSS to build up readership. Heavy readers often subscribe...
SEO for websites and blogs can become a full-time job if you want your organization to be truly competitive. Search engine optimization is more than building links from external websites and pointing them to your brand's homepage. SEO is part science and another part art, and within this mix of...
Images are one of the most shared types of content on the web. For digital marketers, images can entirely change the effectiveness of a promoted piece of content. Some vertical search engines and social media websites deal exclusively in image content. Images can be optimized for search engines and...
Even the most beautiful wireframe or diagram is a waste of effort if it does not have a business purpose or align to the core strategy of a web project. Information architecture and wireframes are central to web strategy. The creation of these documents are not an arbitrary process. These visual...
The discovery or planning phase of a web or digital project cannot be overstated in it's importance. This initial stage sets a tone for scope, vision and procedures that come to fruition later in the project. The discovery or planning stage is the part of a web project where a project manager...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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