Good communication is the backbone of web project management. This is especially true for any web development process, where many clients may feel "out of their element" in discussing web technologies. The simple fact that clients may not clearly understand what goes into the development of a...
Facebook wants web developers to write better sentences, and they have just improved the language capabilities of Open Graph to allow it. The goal is simple. Facebook understands that in order for users to share better stories, sometimes developers need to customize the syntax of the Open Graph in...
Well, this year Christmas came early for me, Chanukah was late, but none the less PRESENTS. While most people may think the greatest gift of all is love I think it's Facebook's new "Privacy Shortcuts" tab. Not only is this gem the perfect holiday gift from Facebook after InstaGate, but it appeared...
The tag text does not wrap by default. This can frustrate web designers trying to employ the pre tag as they witness it's bad behavior within a site layout. There are two solutions for working with text. One idea is to make the "pre" text wrap, as we do in this blog. Another idea is to give the...
Here at Ironpaper, we work with many different mass email campaign platforms. One of our favorites is MailChimp, and even more so now after their latest update. They've added an amazingly intuitive, and fun to use, template editor that allows users to drag-and-drop content areas and populate them...
Ironpaper Webintel: By Chris Wallace Are you having trouble importing text from an excel file in Japanese, Chinese, Arabic, or another language that uses non-standard characters? When you save a csv directly from the Excel file, it turns the characters into question marks. But there is an extremely...
Pinterest has quickly become the new "Hot" Social Network. While the site has been live since 2010, the true excitement around Pinterest really didn’t begin until early this year and data has begun to show that products seen of a users's Pinterest Boards are much more apt to be purchased. While...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: For iOS app developers, there are some annoying parts of the development process that many developers just hate. For one, only one person can be nominated to be Team Agent on Apple's enterprise account. Now, if you don't have a...
Non-profit organizations need to build a base of support to keep their operations and mission on track. But online donations and a strong fundraising website are often weak points for many traditional non-profits. Typically the web is a place where many organizations cut corners, which can hurt...
For most non-profit organizations, having an effective online presence is vital for the sustainability of their organization. Within the arts, non-profit websites need to remain interesting as well as influential in order to thrive and fulfill their missions. There are a few core principles to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
